Video AI. The latest AI video generators | AI in business #103

Video AI has a powerful impact on the imagination. Instead of hiring actors and a film crew, you can work with avatars by simply preparing a script. Instead of meticulously editing shots, you can just let the AI interfere with the frames of your footage. Is it really that simple? Artificial intelligence (AI) is becoming an integral part of video creation in business. It opens up new opportunities for companies in marketing, education, and product presentation while offering time savings and increased production value.

Why would my company need video AI?

Impressive product presentations for tradeshows and meetings, video marketing and advertising, and educational materials – until recently, creating these materials was not only time-consuming but also expensive. It often required not only a film crew and marketing staff but also the expertise and time of those responsible for product development and technical support. What is more, the process had to be repeated for each video.

Today, this process can be greatly simplified based on the texts and materials we already have. And these are just some of the possibilities that the use of AI video brings. The development of the technology is opening up new horizons for companies, allowing those who don’t specialize in video creation to prepare high-quality video content. With tools like AI video generators, companies can significantly increase the volume and value of production.

The latest AI video generators

The latest AI video generators offer a wide range of capabilities:

1. Generating video from text – these tools can turn plain text into a compelling video, which is especially useful for content marketing and internal communication.
2. Generating video from video – with this feature, you can create dynamic videos from static images, which is ideal for product or service presentations.
3. Video-to-video transformations– this option allows you to modify existing video footage, for example, by changing the background or adding special effects.
4. Presentations using a talking avatar – is a modern form of presentation in which a digital avatar becomes the narrator of the content, which can significantly increase the engagement of the audience.

Keep in mind, however, that AI video generators are still in a very early stage of development, and currently only produce short videos lasting a few seconds or so. The greatest expectations are for Sora, a brand new tool presented by OpenAI, which will allow users to generate realistic videos up to a minute long. However, even in this case, editing skills and multiple iterations will be needed to assemble a longer, compelling video piece that tells an engaging story. Nevertheless, the potential of these technologies is already enormous.

Runway

Runway (https://app.runwayml.com/) offers a suite of AI generative tools such as text-to-video, image-to-image, and the ability to train custom AI models to generate images.

In addition, Runway has features like:

• removing backgrounds from existing AI videos – green screen feature,
• removing and replacing objects – using the video-to-video option,
• replacing image sections with text commands – that is, the text-to-image option.

Recently, you can also use the text-to-speech option, which is the ability to generate voice from typed text and even clone your voice.

For new users, Runway offers a free plan with 125 video credits, three projects, and export at 720p resolution. The standard plan at $15/user/month offers 625 credits and exports at up to 4k resolution.

Source: Runway (https://app.runwayml.com/)

Synthesia

Synthesia (https://www.synthesia.io/) allows users to create realistic videos with digital avatars. Its basic advantage is that it supports more than 120 languages, with many local variations and reflecting different emotions. There is also a large selection of predefined avatars that are perfect for business presentations. You can also create an avatar that perfectly suits your company’s needs. And even clone your appearance and voice to create a personal brand or promote your company.

The pricing for Synthesia starts at $22.00 per month and includes ten minutes of video. It offers 70 avatars to choose from and uses automatically generated subtitles, among other features.

Synthesia is intuitive to use, making it an ideal option for those taking their first steps in the field. What’s more, the platform offers free educational resources on its features and the basics of creating effective business videos, making the learning process much easier and more accessible for users.

Source: Synthesia (https://www.synthesia.io/)

Colossyan

Colossyan, a direct competitor to Synthesia, provides a diverse range of avatars. It is an AI video platform that allows us to create videos with presenting – monologuing or dialoguing – characters. It is easy to use and can be accessed directly from a web browser at https://www.colossyan.com.

The process of creating an AI video in Colossyan is as easy as preparing a PowerPoint presentation. To produce a video, all you need to do is enter text, place an avatar in the desired location, and design a slide with the appropriate points.

One of the most interesting features is the creation of training videos to introduce new team members to the company. It is possible to add your own video to the video and supplement it with a text presentation.

HeyGen

HeyGen (https://www.heygen.com/) is the next step towards realistic corporate AI videos with avatars. It offers a variety of useful tools and features that allow users to quickly create a unique video – the video is created in just a few minutes.

HeyGen is designed to generate natural-sounding text and create high-quality, eye-catching videos in no time. It supports over 40 languages and 300+ accents. It also allows you to clone your voice and even create an avatar with your own gestures based on a short recording.

A free trial allows you to create a one-minute video. HeyGen offers three plans: Essential, Standard, and Premium, with the Essential plan starting at $24 per month if you choose an annual subscription.

Source: HeyGen (https://www.heygen.com/)

Stable Video Diffusion

Stable Video Diffusion (https://stability.ai/news/stable-video-diffusion-open-ai-video-model) stands out from other video AI generators with its ability to transform static images into video AI and its experimental profile. Most promising is its potential to generate custom animated content and visual effects for film production.

The Stable Diffusion Video model is capable of converting static images into high-quality video sequences. It is currently in the research phase and is not intended for commercial use. However, it already holds great promise for creators of advertising and social media materials.

Source: Stability AI (https://stability.ai/news/stable-video-diffusion-open-ai-video-model)

Sora – the future of video in business

Sora (https://openai.com/sora), OpenAI’s latest creation, demonstrates a revolutionary approach to video content creation. While not yet available to users, we already know that what sets Sora apart from other video generators is its ability to create highly realistic scenes based on simple text commands.

With the new technology created by OpenAI, companies will be able to easily create:

• promotional videos,
• training materials, or even
• entertainment content without film crews and actors,

This significantly reduces production costs and shortens project delivery times. For example, the presentation of a woman walking through the streets of Tokyo created with Sora showed an amazing level of detail and realism, opening up new perspectives for companies to create visually appealing content.

Source: OpenAI (https://cdn.openai.com/sora/videos/tokyo-walk.mp4)

The ability to generate dynamic scenes with multiple characters or objects, animate existing images, edit finished videos, or combine different graphic materials into a unified whole are just some of the features that make Sora a tool with great potential in the creative and business industries.

Summary

AI in video production offers companies significant benefits, such as time and resource savings, repeatable quality results, and increased final production value. Most AI video generators come with free plans or at least free trials so you can experiment before you commit.

The future of video AI in business is bright. More and more sophisticated AI video generators are already proving themselves in marketing, education, and customer communications. And the variety of them on the market promises a rapid evolution of available solutions.

The next natural step seems to be the creation of on-demand business AI videos tailored to the specific needs and preferences of the audience. As technology evolves, we can expect to see even more personalization and innovation in video production, opening up new opportunities for businesses around the world.

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AI in business:

1. Threats and opportunities of AI in business (part 1)
2. Threats and opportunities of AI in business (part 2)
3. AI applications in business - overview
4. AI-assisted text chatbots
5. Business NLP today and tomorrow
6. The role of AI in business decision-making
7. Scheduling social media posts. How can AI help?
8. Automated social media posts
9. New services and products operating with AI
10. What are the weaknesses of my business idea? A brainstorming session with ChatGPT
11. Using ChatGPT in business
12. Synthetic actors. Top 3 AI video generators
13. 3 useful AI graphic design tools. Generative AI in business
14. 3 awesome AI writers you must try out today
15. Exploring the power of AI in music creation
16. Navigating new business opportunities with ChatGPT-4
17. AI tools for the manager
18. 6 awesome ChatGTP plugins that will make your life easier
19. 3 grafików AI. Generatywna sztuczna inteligencja dla biznesu
20. What is the future of AI according to McKinsey Global Institute?
21. Artificial intelligence in business - Introduction
22. What is NLP, or natural language processing in business
23. Automatic document processing
24. Google Translate vs DeepL. 5 applications of machine translation for business
25. The operation and business applications of voicebots
26. Virtual assistant technology, or how to talk to AI?
27. What is Business Intelligence?
28. Will artificial intelligence replace business analysts?
29. How can artificial intelligence help with BPM?
30. AI and social media – what do they say about us?
31. Artificial intelligence in content management
32. Creative AI of today and tomorrow
33. Multimodal AI and its applications in business
34. New interactions. How is AI changing the way we operate devices?
35. RPA and APIs in a digital company
36. The future job market and upcoming professions
37. AI in EdTech. 3 examples of companies that used the potential of artificial intelligence
38. Artificial intelligence and the environment. 3 AI solutions to help you build a sustainable business
39. AI content detectors. Are they worth it?
40. ChatGPT vs Bard vs Bing. Which AI chatbot is leading the race?
41. Is chatbot AI a competitor to Google search?
42. Effective ChatGPT Prompts for HR and Recruitment
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44. AI Mockup generator. Top 4 tools
45. AI and what else? Top technology trends for business in 2024
46. AI and business ethics. Why you should invest in ethical solutions
47. Meta AI. What should you know about Facebook and Instagram's AI-supported features?
48. AI regulation. What do you need to know as an entrepreneur?
49. 5 new uses of AI in business
50. AI products and projects - how are they different from others?
51. AI-assisted process automation. Where to start?
52. How do you match an AI solution to a business problem?
53. AI as an expert on your team
54. AI team vs. division of roles
55. How to choose a career field in AI?
56. Is it always worth it to add artificial intelligence to the product development process?
57. AI in HR: How recruitment automation affects HR and team development
58. 6 most interesting AI tools in 2023
59. 6 biggest business mishaps caused by AI
60. What is the company's AI maturity analysis?
61. AI for B2B personalization
62. ChatGPT use cases. 18 examples of how to improve your business with ChatGPT in 2024
63. Microlearning. A quick way to get new skills
64. The most interesting AI implementations in companies in 2024
65. What do artificial intelligence specialists do?
66. What challenges does the AI project bring?
67. Top 8 AI tools for business in 2024
68. AI in CRM. What does AI change in CRM tools?
69. The UE AI Act. How does Europe regulate the use of artificial intelligence
70. Sora. How will realistic videos from OpenAI change business?
71. Top 7 AI website builders
72. No-code tools and AI innovations
73. How much does using AI increase the productivity of your team?
74. How to use ChatGTP for market research?
75. How to broaden the reach of your AI marketing campaign?
76. "We are all developers". How can citizen developers help your company?
77. AI in transportation and logistics
78. What business pain points can AI fix?
79. Artificial intelligence in the media
80. AI in banking and finance. Stripe, Monzo, and Grab
81. AI in the travel industry
82. How AI is fostering the birth of new technologies
83. The revolution of AI in social media
84. AI in e-commerce. Overview of global leaders
85. Top 4 AI image creation tools
86. Top 5 AI tools for data analysis
87. AI strategy in your company - how to build it?
88. Best AI courses – 6 awesome recommendations
89. Optimizing social media listening with AI tools
90. IoT + AI, or how to reduce energy costs in a company
91. AI in logistics. 5 best tools
92. GPT Store – an overview of the most interesting GPTs for business
93. LLM, GPT, RAG... What do AI acronyms mean?
94. AI robots – the future or present of business?
95. What is the cost of implementing AI in a company?
96. How can AI help in a freelancer’s career?
97. Automating work and increasing productivity. A guide to AI for freelancers
98. AI for startups – best tools
99. Building a website with AI
100. OpenAI, Midjourney, Anthropic, Hugging Face. Who is who in the world of AI?
101. Eleven Labs and what else? The most promising AI startups
102. Synthetic data and its importance for the development of your business
103. Top AI search engines. Where to look for AI tools?
104. Video AI. The latest AI video generators
105. AI for managers. How AI can make your job easier
106. What’s new in Google Gemini? Everything you need to know
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110. AI voice cloning for business. How to create personalized voice messages with AI?
111. Fact-checking and AI hallucinations
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115. How is AI changing influencer marketing?
116. Is AI really a threat to developers? Devin and Microsoft AutoDev
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