How can AI help in a freelancer’s career?

Artificial intelligence (AI) is becoming an indispensable ally for freelancers. But the power of AI for freelancers is not just about automation and increased productivity. In this article, we’ll take a closer look at how AI can help freelancers in five key areas – from managing projects effectively, to getting and analyzing feedback, to building a strong personal brand, to preparing for future market challenges. Read on to find out more.

How can AI help in a freelancer’s career - table of contents

How to develop as an AI freelancer?

The freelance job market, especially in the technology sector, is evolving at an unprecedented pace. Understanding how artificial intelligence can support professional development and a freelancer’s career becomes crucial to ensure growth opportunities. To start with, it’s worth recalling some key pointers:

regularly update your skills by taking online courses and training,
use AI tools to analyze market trends and tailor your services,
build a network within your industry using social and professional platforms,
always maintain high-quality service and meet deadlines,
be open to new technologies and tools that can support your development.

But if you’re still wondering if it’s worth inviting AI into your one-person freelance team, ask yourself which of your tasks could benefit from AI. After all, AI can play various roles:

a junior handling the simplest, repetitive tasks,
a partner in work,
a mentor,
a personal scrum master, and even
a co-founder, not only assisting in project management but also offering valuable feedback to help achieve better results.

If you don’t know where to start with AI-assisted freelancing tasks, consider using an “AI junior.” Let the AI take care of improving cooperation with clients by ensuring consistent and thorough responses that address all customer inquiries. To accomplish this, simply consult a self-written response using ChatGPT or Gemini. Paste the client’s inquiry, and then review your response with the question: “Does my response address all of the client’s questions? If not, identify the questions I should address.”

Another way to leverage AI is by better matching the projects we apply for. AI algorithms used by platforms like Upwork, Freelancer.com, or Fiverr analyze freelancer profiles, project requirements, and client preferences, providing more accurate matches. Additionally, every AI-assisted freelancer can use generative artificial intelligence to present their offers more attractively to clients.

Feedback for freelancer from AI

In the world of freelancing, where the quality of work directly translates into client satisfaction, acquiring constructive feedback is crucial. AI revolutionizes this process by offering the possibility of obtaining quick and objective assessments of our projects:

use AI to obtain quick feedback on a graphic design project by asking questions like ‘Is this layout intuitive for the user?,
use AI to evaluate code in a programming project by asking, ‘Is this code snippet optimized for performance?,
analyze the readability of the text – AI tools can assess the clarity, structure, and style of the text, suggesting changes that can enhance its wording and appeal to the audience. For example, if you’re working on an email to a client, AI may suggest using simpler words or shorter sentences to make the text more accessible.
using AI to analyze emotions and tone – artificial intelligence can accurately assess the tone of a text and the emotions it is likely to evoke in the reader. This allows us to tailor our content to the expectations and preferences of our audience, which is especially important in marketing and advertising. For example, we can analyze a product description, where AI can help determine if it is written in a way that will encourage a potential customer to buy, or if changes need to be made to better address the emotions and needs of the audience.
AI-powered SEO optimization – AI can also help optimize content for SEO by analyzing keywords, their placement, and the context in which they are used in text. Ask: ‘Which phrases should be added or changed to increase the visibility of the page in search results?’ For example, while working on text optimization for a website, AI may indicate missing key phrases that could enhance the page’s search engine ranking.

Using artificial intelligence to get feedback at various stages of project work is not only convenient but also effective. It allows us not only to improve our projects faster but also to adapt them to current trends and audience expectations.

Skills analysis

For freelancers, self-awareness and analysis of their skills is the foundation for their careers. For this purpose, a simulated voice interview with artificial intelligence, which can be conducted, for example, in the mobile application ChatGPT, will work great.

A useful, specialized tool for freelancers is, for example, ZOE, a chatbot available on talenti.pl. After filling out their professional profile, freelancers can gain deep insights into their strengths and areas requiring development. ZOE offers personalized advice and support at every stage of their professional career, addressing the growing need to adapt to dynamically changing market requirements.

The tool for freelancers and job seekers is designed to mimic a real career advisor – it listens, supports, and gives advice. At the same time, it does not have access to sensitive data, which ensures the safety of users’ information. The tool is available to those registered on talenti.pl and enables interactive conversations about career opportunities, career path analysis, and preparation for interviews with clients or employers.

Source: DALL·E 3, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

Enhancing skills and learning with AI assistance

Now that we know which skills are missing from our portfolio, it’s time to start acquiring them. Let’s face it – in a world that’s constantly changing, continuous skill improvement is essential. AI offers personalized learning paths, tailoring educational materials to the individual needs and progress of the user. Therefore, leveraging AI assistance in this area is highly beneficial due to:

customizing educational materials to individual needs – platforms like Coursera or Udemy use AI algorithms to recommend courses aligned with the skills and career goals of freelancers.
Interactive language learning – with the help of AI, language platforms provide users with interactive language practice, enhancing engagement and learning efficiency.

The next step could be to use AI’s language capabilities to localize your profile. If we can communicate with the client in a foreign language, perhaps it’s worth presenting our profile to them in that language.

Building a personal brand

AI can play a significant role in building a freelancer’s brand, helping to define and articulate one’s value proposition. A strong, well-managed personal brand helps to increase visibility, expand networks, and attract new opportunities, which is essential for standing out from the competition.

Identifying strengths and building product-market fit are two key elements every freelancer should consider when planning their career path. Try using AI to strengthen your personal brand. Key areas include:

self-assessment and defining strengths – use AI tools to analyze your past projects. Text analyzers, for example, can help understand which areas of your communication are most effective, while AI-based project management systems can indicate which projects and actions have been most successful.
profile analysis – artificial intelligence can help you prepare an even better profile and highlight your strongest aspects,
identifying niches – use your profile to ask the chatbot about areas where you should look for new projects. This way, you can also discover industry trends and demand for specific services to find the best use for your strengths.,
tailoring the offer to market needs – develop services, as well as their descriptions, using AI. You can also try competitor analysis. Understanding what other freelancers offer and where there are gaps you can fill is crucial. AI tools can help analyze competitive offerings and identify unique features of your offer.

Source: DALL·E 3, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

The future of freelancers

The rise of technology, like AI, offers freelancers great opportunities. From automating routine tasks to accessing global markets, the possibilities are almost limitless. It’s important to be open to new tools and technologies that can support our work and development.

The use of AI in freelancing opens up wide possibilities for growth, learning, and building a strong personal brand. In a world where competition is fierce, artificial intelligence can be the key to success and sustainable career development. For freelancers ready to embrace new technologies, the future looks promising.

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Author: Robert Whitney
JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.
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