The AI revolution in marketing is in full swing. Artificial intelligence isn’t just streamlining processes; it’s also unlocking fresh and creative ways to connect with customers. These algorithms can swiftly analyze audience behaviors and generate ideas for captivating campaigns. The best part? They engage users on a scale we’ve never seen before. So, how do you tap into the power of artificial intelligence when running your AI marketing campaigns? Read on to find out more.

How to leverage the potential of AI to maximize the reach of AI marketing campaigns?

To get the most out of artificial intelligence, it’s worth looking at how AI can help at different stages of a marketing campaign:

  • Step 1: Brainstorm and quickly test concepts
  • ChatGPT allows us to take a fresh look at existing campaigns. Using AI-based visual tools, such as DALL-E 3 for image creation or Pika for video creation, we can quickly create the first versions of materials needed for a marketing campaign, for example, generating visuals for any slogan. In this way, we can test more concepts in a few hours than the whole team used to be able to do in a day. Just voting on ideas to move forward with is the most fun part of the job.

  • Step 2: AI content marketing
  • When we have an approved creative brief, it’s time to create content. Here, we don’t have to rely solely on the talents of copywriters and graphic designers—artificial intelligence steps in to lend a hand. Tools like Jasper can assist in writing by editing news or social media posts based on the information provided in the brief.

    However, it is worth remembering that AI marketing campaigns should be carefully supervised by humans, who will, among others, make corrections and control the publishing style. Such cooperation with AI allows us to focus on content strategy and planning, as well as creating polished content of really high quality.

  • Step 3: Monitoring the effectiveness of AI marketing campaigns
  • AI proves valuable not only in the process of planning marketing activities but also in their execution — particularly in reporting and optimization. AI-based analytical platforms, such as Google Analytics or Brand24, serve as significant aids to data analysts. They continuously monitor:

    • the number of content and ad views,
    • user interactions,
    • on-site conversions, and dozens of other parameters.

    Most importantly, based on this data, they can optimize campaign elements – suggesting changes in the media plan, directing ads to the right target groups, or modifying content. Thanks to automation in analytics, we can swiftly respond to any changes in content interest or redirect the budget to where it yields the greatest results.

Top AI marketing campaigns

The past year was full of spectacular AI marketing campaigns. Brands around the world are outdoing each other in engaging customers and creating campaigns based on new technologies. Here are five of the most interesting case studies from the past few months.

Heinz: “A.I Ketchup” – a viral created with DALL-E

One of the most famous examples in recent months is the Heinz campaign. The company decided to explore how ketchup would look according to the popular image generator DALL·E 2. Just a few playful prompts like “Heinz ketchup bottle in space” or “ketchup playing chess” were enough to generate numerous creative and surreal visualizations.

However, the key element was that Heinz didn’t stop at its own experiments. As part of the campaign, the brand also encouraged fans to create and share their own works using DALL·E 2. With a simple encouragement and a contest with prizes, Heinz successfully mobilized thousands of users to create and publish creative images related to the brand.

Although the campaign itself lasted only two weeks, its effects in the form of thousands of shares and mentions on social media are still evident. Heinz demonstrated that even such a simple concept as asking “What does AI see?” can become the foundation for an incredibly engaging campaign.

ai marketing campaign

Source: Campaigns if the World (https://campaignsoftheworld.com/digital/heinz-a-i-ketchup/)

Night Shift Brewing. A beer invented by ChatGPT

In the fall of 2022, news circulated about a beer created entirely by AI, without human involvement. Night Shift Brewing is a small brewery from Massachusetts, USA, that decided to harness the potential of ChatGPT instead of human creativity.

After providing simple guidelines, “Come up with a name, design a label, and create a recipe for a light IPA with Simcoe hops,” the algorithm quickly presented ready-made solutions. The name AI-P-A, a minimalist label in a retro-futuristic style, and a recipe containing precise ingredient proportions—just a few adjustments from the brewers were needed to create a beer ready for sale.

While the concept of creating a product and its marketing campaigns using AI may seem unconventional, the cost of producing a new product in this way was minimal. Night Shift Brewing gained significant worldwide publicity and media interest as a result. The brewery demonstrated that AI can indeed independently conceive and design a product.

ai marketing campaign

Source: Night Shift Brewing (https://nightshiftbrewing.com/products/limited-release/special-releases/)

AI mirror matching shoes to your outfit

Many shoe brands are facing the challenge of not being able to try on shoes online. The agency Hello Monday/DEPT® has come up with a clever solution called the “Shoe Mirror.

It’s an interactive installation that combines the potential of artificial intelligence and m-commerce with consumer entertainment in urban spaces to create an AI marketing campaign. How does it work? Well, screens with cameras resembling mirrors are placed in store windows. When a customer stands in front of such a screen, the camera scans their outfit and then uses artificial intelligence to select a pair of shoes that match their color and style.

A visualization of the indicated shoes appears digitally on the person’s feet, so you can see how the pair will look with the rest of the outfit. Finally, all you have to do is scan the QR code on the screen to be taken to the online store with the model you have just seen and order it immediately.

This example shows the enormous potential of combining solutions based on image recognition (computer vision), e-commerce and attractions in urban spaces.

ai marketing campaign

Source: Dept Agency (https://www.deptagency.com/case/creating-interactive-ads-using-ai-technology/)

Coca-Cola competition with exhibition of winners’ work in Times Square and Piccadilly Circus

Contests with prizes are nothing new in marketing, but the scale of this initiative is impressive. Coca-Cola decided to give digital artists the opportunity to showcase their skills in front of millions of New Yorkers and tourists.

For this purpose, the Spark Studio platform was launched, containing a proprietary AI-based system for generating 3D pop art-style graphics. Participants were to create works inspired by the brand, and the top 30 creators were rewarded not only with cash, but more importantly, the opportunity to exhibit their works publicly.

As part of this AI marketing campaign, artworks were featured on giant digital billboards in Times Square, New York, and Piccadilly Circus, London, for a week. This chance was priceless for young creators, with thousands participating and hundreds of works displayed in Manhattan. The campaign highlighted the strength of AI-based tools for creative expression and their ability to promote a brand while engaging and rewarding a talented community of fans.

ai marketing campaign

Source: Coca-Cola (https://www.coca-colacompany.com/media-center/coca-cola-invites-digital-artist

Ice-cream for breakfast with Ben & Jerry’s

AI marketing campaigns are not just about generative artificial intelligence. They also involve using AI for consumer trend analysis – one of the most practical applications available. Take ice cream brand Ben & Jerry’s, which, in partnership with parent company Unilever, has turned to advanced analytics to gain new insights into consumer preferences.

The system analyzed millions of social media posts and identified a growing popularity of sweet foods for breakfast. It also noticed a frequent connection of ice cream imagery with morning meals in popular songs. These insights inspired the brand to introduce its first line of flavors crafted specifically for the start of the day: Frozen Flakes, Fruit Loot, and Cocoa Loco.

Although the combination may seem strange at first glance, the novelties have conquered the market and brought the company additional millions of dollars in profit. This shows the power of AI marketing campaigns, created using modern analytical tools, which, combined with the ingenuity of marketers, can lead to unconventional and highly effective actions.

ai marketing campaign

Source: Ben & Jerry’s (https://www.benjerry.com/)

Summary. How to broaden the reach of your AI marketing campaign?

As you can see from the examples above, AI is already radically changing the face of marketing. It opens up entirely new ways to engage customers, test ideas, and execute campaigns at breakneck speed. Used creatively, it can help at every stage – from brainstorming to content creation to optimization and result reporting. But the key is combining these technologies with good ideas to activate customers. That’s when the magic happens.

AI marketing campaign

If you like our content, join our busy bees community on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, TikTok.

How to broaden the reach of your AI marketing campaign? | AI in business #73 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

AI in business:

  1. Threats and opportunities of AI in business (part 1)
  2. Threats and opportunities of AI in business (part 2)
  3. AI applications in business - overview
  4. AI-assisted text chatbots
  5. Business NLP today and tomorrow
  6. The role of AI in business decision-making
  7. Scheduling social media posts. How can AI help?
  8. Automated social media posts
  9. New services and products operating with AI
  10. What are the weaknesses of my business idea? A brainstorming session with ChatGPT
  11. Using ChatGPT in business
  12. Synthetic actors. Top 3 AI video generators
  13. 3 useful AI graphic design tools. Generative AI in business
  14. 3 awesome AI writers you must try out today
  15. Exploring the power of AI in music creation
  16. Navigating new business opportunities with ChatGPT-4
  17. AI tools for the manager
  18. 6 awesome ChatGTP plugins that will make your life easier
  19. 3 grafików AI. Generatywna sztuczna inteligencja dla biznesu
  20. What is the future of AI according to McKinsey Global Institute?
  21. Artificial intelligence in business - Introduction
  22. What is NLP, or natural language processing in business
  23. Automatic document processing
  24. Google Translate vs DeepL. 5 applications of machine translation for business
  25. The operation and business applications of voicebots
  26. Virtual assistant technology, or how to talk to AI?
  27. What is Business Intelligence?
  28. Will artificial intelligence replace business analysts?
  29. How can artificial intelligence help with BPM?
  30. AI and social media – what do they say about us?
  31. Artificial intelligence in content management
  32. Creative AI of today and tomorrow
  33. Multimodal AI and its applications in business
  34. New interactions. How is AI changing the way we operate devices?
  35. RPA and APIs in a digital company
  36. The future job market and upcoming professions
  37. AI in EdTech. 3 examples of companies that used the potential of artificial intelligence
  38. Artificial intelligence and the environment. 3 AI solutions to help you build a sustainable business
  39. AI content detectors. Are they worth it?
  40. ChatGPT vs Bard vs Bing. Which AI chatbot is leading the race?
  41. Is chatbot AI a competitor to Google search?
  42. Effective ChatGPT Prompts for HR and Recruitment
  43. Prompt engineering. What does a prompt engineer do?
  44. AI Mockup generator. Top 4 tools
  45. AI and what else? Top technology trends for business in 2024
  46. AI and business ethics. Why you should invest in ethical solutions
  47. Meta AI. What should you know about Facebook and Instagram's AI-supported features?
  48. AI regulation. What do you need to know as an entrepreneur?
  49. 5 new uses of AI in business
  50. AI products and projects - how are they different from others?
  51. AI-assisted process automation. Where to start?
  52. How do you match an AI solution to a business problem?
  53. AI as an expert on your team
  54. AI team vs. division of roles
  55. How to choose a career field in AI?
  56. Is it always worth it to add artificial intelligence to the product development process?
  57. AI in HR: How recruitment automation affects HR and team development
  58. 6 most interesting AI tools in 2023
  59. 6 biggest business mishaps caused by AI
  60. What is the company's AI maturity analysis?
  61. AI for B2B personalization
  62. ChatGPT use cases. 18 examples of how to improve your business with ChatGPT in 2024
  63. Microlearning. A quick way to get new skills
  64. The most interesting AI implementations in companies in 2024
  65. What do artificial intelligence specialists do?
  66. What challenges does the AI project bring?
  67. Top 8 AI tools for business in 2024
  68. AI in CRM. What does AI change in CRM tools?
  69. The UE AI Act. How does Europe regulate the use of artificial intelligence
  70. Sora. How will realistic videos from OpenAI change business?
  71. Top 7 AI website builders
  72. No-code tools and AI innovations
  73. How much does using AI increase the productivity of your team?
  74. How to use ChatGTP for market research?
  75. How to broaden the reach of your AI marketing campaign?
  76. "We are all developers". How can citizen developers help your company?
  77. AI in transportation and logistics
  78. What business pain points can AI fix?
  79. Artificial intelligence in the media
  80. AI in banking and finance. Stripe, Monzo, and Grab
  81. AI in the travel industry
  82. How AI is fostering the birth of new technologies
  83. The revolution of AI in social media
  84. AI in e-commerce. Overview of global leaders
  85. Top 4 AI image creation tools
  86. Top 5 AI tools for data analysis
  87. AI strategy in your company - how to build it?
  88. Best AI courses – 6 awesome recommendations
  89. Optimizing social media listening with AI tools
  90. IoT + AI, or how to reduce energy costs in a company
  91. AI in logistics. 5 best tools
  92. GPT Store – an overview of the most interesting GPTs for business
  93. LLM, GPT, RAG... What do AI acronyms mean?
  94. AI robots – the future or present of business?
  95. What is the cost of implementing AI in a company?
  96. How can AI help in a freelancer’s career?
  97. Automating work and increasing productivity. A guide to AI for freelancers
  98. AI for startups – best tools