Did you know that you can get the essence of a multi-hour recording from a meeting or conversation with a client in just a few moments? In the era of digital transformation, companies are constantly searching for ways to optimize processes and increase efficiency. With transcriptions, you save valuable time while also gaining and organizing key information and insights that drive your business. Artificial intelligence comes to the rescue, automating transcription and summarization of audio and video recordings. Discover the capabilities of tools like Notta, Otter, or Fireflies AI and learn how they can revolutionize the way you work. How can this groundbreaking technology give you a competitive advantage? Read on to find out.

AI transcriptions – how does it work?

The progress in the field of AI significantly streamlines the process of transcribing audio and video recordings. Automatic transcriptions leverage advanced Automatic Speech Recognition (ASR) models, Natural Language Processing (NLP), and Large Language Models (LLM). These systems “listen” to recordings, recognize words, and even whole phrases, generating an accurate textual transcript of the conversation..

Continuous improvements in AI transcription technology are bringing tangible benefits to users. Models are becoming more accurate, recognizing different accents, dialects, and acoustic environments. Thanks to machine learning, systems adapt to the specifics of an industry or company, ensuring high-quality transcription..

For example, Fireflies AI achieves an impressive transcription accuracy of 98.86%, supporting over 69 languages, including Polish. Such precision is crucial in business applications, where every detail can impact decision-making. Tools like Notta can transcribe files in various formats – WAV, MP3, M4A, AVI, MP4, and many others. Additionally, support for multiple languages and formats makes AI transcriptions invaluable for companies operating in the global market..

Source: Pika, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

How can businesses benefit from combining transcription and summarization?

Wondering how AI transcriptions and summaries can impact your business? These powerful tools have applications in many areas of business, streamlining processes and increasing team efficiency. Here are a few examples:.

  1. Sales and customer service. Automatic transcriptions and summaries of customer conversations provide valuable insights into their needs, concerns, and opinions. Integration with CRM systems allows for easy sharing of this data throughout the organization.
  2. Recruitment. AI analyzes candidate interviews, identifying key competencies and aiding in evaluating their suitability for the position. Otter.ai automatically assigns recruitment tasks, streamlining the process.
  3. PR and marketing. Transcriptions of podcasts, webinars, or interviews offer valuable content for brand communication. Summaries make creating engaging materials easier.
  4. Project management. Transcripts and summaries of project meetings help track progress, decisions, and tasks. Notta enables smooth note-sharing and team collaboration.

Integrating AI transcription and summarization with CRM systems such as Salesforce or HubSpot automatically enriches the customer knowledge base. This data can personalize communication, address customer needs proactively, and optimize sales processes, leading to increased customer loyalty and higher business performance..

Regardless of the industry or department, automating audio and video recording processing saves time, improves understanding of customers, and enhances team efficiency. So, it’s worth exploring the available solutions we describe below. .

AI transcriptions and summaries. Which tools to use?

Choosing the right AI transcription and summarization tool depends on your organization’s specific needs. Key factors include supported languages, file formats, integration with other systems, or additional features such as sentiment analysis and automatic tagging. Let’s take a look at three leading solutions on the market. They are Notta, Otter, and Fireflies.ai..


Notta excels in summarizing recordings by generating summaries that highlight key points, decisions, and tasks. It enables easy sharing of notes and collaboration with the team, such as exporting transcriptions to Word or sending summaries to Slack. Plus, Notta offers translation of transcriptions into 41 languages..

AI transcription

Source: Notta (https://www.notta.ai/en)


Otter.ai is famous for OtterPilot, a virtual assistant that joins online meetings to generate notes automatically. Another innovation is Otter AI Chat, which provides answers and generates content from meeting recordings. Otter also offers a feature to create audio clips of important moments from conversations..

Fireflies AI

Fireflies AI simplifies searching through recordings with filters and topic tags. It automatically detects questions, objections, or mentions of competitors. It allows for creating a knowledge base from recordings and analyzing metrics such as speakers’ talk time or emotional tone. Fireflies integrates with popular tools like Salesforce, Slack, or Zapier. Here’s a brief overview of key features and pricing:.

Tool Transcription Summary Sentiment analysis Translation Integrations Price
  • Zoom
  • Microsoft Teams
  • Google Meet
  • Webex
  • Dropbox
  • Google Drive
from $20/month
  • Slack
  • Salesforce
  • HubSpot
  • Amazon S3
  • Snowflake
  • Microsoft SharePoint
from $8.33/month
Fireflies AI
  • Google Meet
  • Zoom
  • Teams
  • Webex
  • Ringcentral
  • Aircall
From $19/month

All three tools are actively expanding their features to meet growing business demands. Notta plans to add automatic summarization of thematic threads in recordings. Otter is integrating with Microsoft Teams. Fireflies AI is developing advanced analysis of team communication patterns..

When choosing an AI transcription and summarization tool, it’s worth not only verifying the current needs of your company but also assessing the potential for the development of a given solution. .


How AI transcriptions and summaries can change the face of your business? Key findings include:.

  • time savings thanks to the automation of the tedious transcription and summarization process,
  • improved communication and team collaboration by making notes and key insights easily available,
  • deeper customer understanding and process improvement through analysis of recorded calls,
  • support for multiple languages and formats provides flexibility for global business applications.

However, it’s worth remembering about the aspects of data privacy and security when using AI tools. Make sure that the chosen solution is compliant with the data protection standards of your industry. .

Soon, we can anticipate more advanced AI transcription and summarization features. Possible developments include generating personalized reports and recommendations from recordings, automatically creating presentations, and intelligently merging information from different data sources in the company.

AI transcription

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Best AI transcription tools. How to transform long recordings into concise summaries? | AI in business #127 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

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