AI tools – table of contents:
The most well-known AI tools: ChatGPT Plus
Why does the AI tool, which has recently celebrated its first birthday, already have 180.5 million users? No wonder the paid version of ChatGPT is breaking popularity records. It can conduct fluent, persuasive conversations in 100 languages, provide answers to complex questions, solve programming problems, and advise on life and career issues based on knowledge covering events up to April 2023. ChatGPT also can use the Internet.
In a nutshell, compared to the GPT 3.5 model on which the free version of the chatbot is based, ChatGPT Plus provides text responses with incomparably higher accuracy.
Its further advantage is the ability to conduct natural voice conversations on mobile devices. The revolutionary Whisper API technology imitates the human voice so faithfully that the caller may not realize they are dealing with AI.
ChatGPT users can also create their own GPTs, i.e. chatbots equipped with additional prompts, instructions, and materials. Although the security of the data exploited to create them is still under question, using them is very pleasant and promising. Personalized chatbots that generate texts for customer service, sales support or business advice? It is already possible, with little effort, to create such GPTs and make them available to selected individuals or the general public.
Runway Gen-2
Runway Gen-2 excels in its ability to create realistic videos from scratch – all you need is:
- a short text description, a prompt
- concept sketch, or
- an image created in another tool to become the first frame of the movie.
Its greatest advantage is the precise control over the resulting work. We specify the exact duration of the footage, and AI algorithms take care of filling it with a coherent storyline. Runway Gen-2 also excels at modifying existing video footage. You can easily change the overall visual style of a production, or isolate a specific object and give it new characteristics.
Another important benefit is the speed of operation. This is a real breakthrough for film and video creators, who can significantly speed up their work on projects. Although we can’t yet expect quality videos, Runway Gen-2 sets a very clear direction for generative artificial intelligence for video creation. Simply put, it is the most interesting AI tool for this purpose available today.
Runway Gen-2 is also perfect for marketing. With just a few sentences of description and the company logo, we can create a realistic promotional video or product advertisement tailored to our needs.

Source: Runway (https://research.runwayml.com/gen2)
AI tools from Meta: Meta Seamless M4T
The biggest development in the field of translation is the Seamless M4T translation system developed by Meta. It supports two-way speech translation for nearly 100 languages. It also recognizes speech in nearly 100 languages, so it can serve as an advanced multilingual voice assistant.
A big advantage of Meta Seamless M4T is that it is released under an open-source license, which makes it one of the most interesting AI tools because of its accessibility and ability to be used in your own products. The high level of security is also extremely important. Special filters detect and eliminate toxic and offensive content, preventing the AI from offending a caller or generating an inappropriate response.
In business, this tool will be useful wherever efficient communication between employees, customers, contractors, etc. is important. It will help bridge language and cultural barriers, thereby strengthening relationships and facilitating the acquisition of foreign partners.
Stable Audio
Stable Audio is another item on the list of the most interesting AI tools. It composes unique music, instrumental backing tracks and realistic sound effects based on short descriptions.
Stable Audio greatly accelerates audio processing, rendering many times faster than standard software. This saves a lot of time for filmmakers, music producers and advertising specialists. With just 3 simple sentences, you can create an original song or jingle in no time. The free version can create up to 45 seconds of audio.

Source: Stable Audio (https://www.stableaudio.com/)
ElevenLabs
Another innovative tool is ElevenLabs, a generator of realistic human voices in more than 20 languages. It allows you to create unique AI voices from scratch, clone existing ones based on recordings, or use a ready-made library, making it one of the most interesting AI tools of 2023.
ElevenLabs is the right choice for any project requiring voiceovers, a virtual voice assistant or soundtracks in foreign languages. The highest quality voice cloning is based on a minimum of 30 minutes of audio. The more recordings you provide, the more faithful the digital copy will be.
In marketing, the technology can be used to create virtual customer service representatives, interactive voice response (IVR) systems, or individual, recognizable influencer voices to promote products.
AI tools for images: DALL-E 3
Another spot on the list of the most interesting AI tools belongs to Open AI. This time it is DALL-E 3, an improved version of the popular DALL-E 2 tool for generating images based on descriptions. Its big advantage is the integration with ChatGPT Plus, which ensures that the prompt entered by the user is first “translated” into a description more understandable to the image generator. This greatly increases the compatibility of the output with the content of the user’s prompts.
Interestingly, we can attach an image to the thread that will serve as the inspiration for DALL-E 3. And have the chatbot provide a description of this graphic, which will serve as a starting point for subsequent generations. But the first generated image is not the end of the story. In subsequent explanations, we can make corrections and adjustments by modifying the image using text commands.
DALL-E 3 has its limitations. Advanced filters detect and eliminate dangerous or inappropriate content. For example, the tool will refuse to generate an image of a living public figure. Other safeguards are being systematically added to improve security and ethics.
In business, DALL-E 3 can be successfully used for:
- fast design of advertising graphics,
- overprints for packaging,
- product labels, or
- graphics for social media posts.
All it takes is a few precise words to create an original visualization of a concept. DALL-E 3 has earned its place among the most interesting AI tools for another reason. It fosters diversity. You can see this most clearly when you type in the prompt “Show me an illustration showing a creative team working together on a project in a comfortable office”.

Source: DALL·E 3, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)
What AI tools expect in 2024?
Other promising AI tools with revolutionary potential are expected to hit the market soon. The company 3DFY.ai is completing work on a program that generates realistic 3D models based on textual descriptions. It will allow designers and artists to realize even the boldest visions without limitations.
Also, Claude 2.1 from Anthropic promises to be extremely interesting. It is already available to users in the countries listed here – https://www.anthropic.com/claude-ai-locations.cClaude 2.1’s memory makes it one of the most interesting AI tools, as it reaches 200,000 tokens. This allows for much more efficient analysis and processing of longer passages of text and code. Anthropic is also very concerned about security and legal compliance in terms of data acquisition and use.

Source: Claude (https://claude.ai)
Artificial intelligence will undoubtedly transform our reality in the coming years. Already there is a real explosion of advanced AI tools that are turning upside down the established standards of work, not just creative work. However, the revolution is just beginning.

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Author: Robert Whitney
JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.
AI in business:
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- What are the weaknesses of my business idea? A brainstorming session with ChatGPT
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- Artificial intelligence in business - Introduction
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