Social listening is not just a trendy buzzword, but above all, a tool that can revolutionize the way you do business. It allows you not only to understand what customers are saying about your brand online but also react to those opinions in real-time. Did you know that with AI tools, you can analyze hundreds, thousands, or even millions of expressions at the speed of light? Below, we will take a closer look at how artificial intelligence supports social listening and what AI tools are the best in this field. Read on to find out more.

What is social listening?

Let’s start from the basics. Social listening is the process of monitoring conversations on the internet to understand what people are saying about your brand, products, services, and any issues relevant to your business.

It involves two steps: monitoring social channels for mentions and analyzing those mentions to draw practical conclusions. AI social listening tools automatically sum up findings and provide actionable insights, streamlining the entire process. For example, with AI, we can learn not only how many times a brand has been mentioned but also the context of those mentions and the emotions surrounding the discussion.

How does AI help in social listening?

Artificial intelligence significantly accelerates and enhances the process of social listening. It enables real-time monitoring of online conversations, providing instant insights into the tone of expressions and their reach. AI improves social listening by:

  • categorizing mentions as positive, negative, or neutral – through the analysis of emotional undertones in expressions, known as sentiment analysis,
  • Natural Language Processing, NLP – to understand human language in a way that goes far beyond simple keyword analysis,
  • identifying trends – especially when handling thousands of mentions,
  • providing recommendations based on the collected data to increase social media presence.

Best AI social listening tools

Choosing the right social listening tool can have a significant impact on the success of a social media marketing strategy. It’s worth taking a closer look at several tools that are recommended by experts and use advanced AI features. Here are some of the best options available.

Brand24

Brand24 (https://brand24.pl/) is a tool with a user-friendly interface that provides access to mentions and insights on a regular basis from a variety of sources including social media, news, blogs, videos, forums, podcasts and reviews. It offers a range of features, such as:

  • sentiment analysis – allows you to identify emotions such as joy, sadness, anger or fear,
  • tracking key metrics – enables tracking such metrics as brand awareness, social sentiment, and brand participation in social conversations,
  • notifications in real time – users can receive information about new mentions through in-app notifications, email or Slack.

Users can try the tool for free for 14 days, while an individual plan costs $79. The dashboard includes a mentions tab, advanced filters, sentiment analysis, social media reach and other analytics.

social listening

Source: Brand24 (www.brand24.pl)

Sprout Social

Sprout Social (https://sproutsocial.com/) provides AI-based image recognition and deep listening capabilities across all major social networks and online sources. This social listening tool processes up to 50,000 posts per second and approximately 600 million posts per day.

With such a large scale, it helps effectively identify trends, key business insights and customer sentiment, and offers integrations and partnerships to improve social media management. Despite the higher cost compared to other tools, the advanced features and insights are considered valuable by many companies.

social listening

Source: Sprout Social (https://sproutsocial.com/)

Brandwatch

Brandwatch (https://www.brandwatch.com/) manages multiple social channels and tracks conversations from a database of 1.6 trillion historical conversations and real-time social media monitoring.

It offers segment analysis to categorize conversations, dividing them into, for example:

  • opinions,
  • complaints, or
  • comments.

It also includes an influencer marketing tool with a database of more than 30 million creators. An additional advantage of this social listening tool is an intuitive and detailed analytics dashboard with reports on competitors. Brandwatch is priced individually, and the tool is considered a leader in social media analytics and digital consumer intelligence.

social listening

Source: Brandwatch (https://www.brandwatch.com/)

Hootsuite

Hootsuite (https://www.hootsuite.com/) offers a free 30-day trial, while the professional plan costs $49 per month. It provides a dashboard for managing multiple social media accounts.

Social listening features available in Hootsuite include:

  • content planning and publishing,
  • social media monitoring,
  • analytics and reporting,
  • team collaboration,
  • customer engagement, and
  • AI integration.

Hootsuite aims to be the world’s best social media management platform. It is used by 200,000 customers in more than 200 countries and by more than 4,000 companies using the Enterprise Account, such as Ikea, Allianz and Domino’s Pizza, and its popularity continues to grow.

social listening

Source: Hootsuite (https://help.hootsuite.com/)

Hubspot

HubSpot’s social listening module (https://www.hubspot.com/) is part of its social media management software, which allows users to monitor social interactions and create custom keyword monitoring streams. Key Hubspot features include:

  • social media monitoring – allows you to track conversations related to your brand, industry or competitors,
  • content scheduling and publishing – allows you to manage the schedule for publishing content on social media,
  • forwarding to the appropriate inboxes – effectively dividing the work among those who manage social media,
  • analytics and reporting – provide the data needed to measure the effectiveness of social media activities,
  • CRM integration, and custom X (Twitter) streams.

HubSpot lets you monitor social media conversations related to your brand, industry, or competitors, tracking mentions, hashtags, and keywords.

social listening

Source: Hubspot (https://www.hubspot.com/)

Summary. The future of AI in social listening

Social listening is driving a major shift in organizations’ social media strategies. With 61% of companies using such a system, more than 82% consider it a key part of planning. The main goals of social listening include sentiment analysis, increasing brand awareness, and tracking industry trends. AI tools integrated with social listening help in processing and analyzing data generated by internet users every day.

Social listening helps find leads by monitoring relevant mentions and using filters to identify potential customers. Metrics like sentiment analysis, brand share in conversations, social media reach, and more are key to understanding customer engagement and brand perception.

social listening

If you like our content, join our busy bees community on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, TikTok.

Optimizing social listening with AI tools | AI in business #87 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

AI in business:

  1. Threats and opportunities of AI in business (part 1)
  2. Threats and opportunities of AI in business (part 2)
  3. AI applications in business - overview
  4. AI-assisted text chatbots
  5. Business NLP today and tomorrow
  6. The role of AI in business decision-making
  7. Scheduling social media posts. How can AI help?
  8. Automated social media posts
  9. New services and products operating with AI
  10. What are the weaknesses of my business idea? A brainstorming session with ChatGPT
  11. Using ChatGPT in business
  12. Synthetic actors. Top 3 AI video generators
  13. 3 useful AI graphic design tools. Generative AI in business
  14. 3 awesome AI writers you must try out today
  15. Exploring the power of AI in music creation
  16. Navigating new business opportunities with ChatGPT-4
  17. AI tools for the manager
  18. 6 awesome ChatGTP plugins that will make your life easier
  19. 3 grafików AI. Generatywna sztuczna inteligencja dla biznesu
  20. What is the future of AI according to McKinsey Global Institute?
  21. Artificial intelligence in business - Introduction
  22. What is NLP, or natural language processing in business
  23. Automatic document processing
  24. Google Translate vs DeepL. 5 applications of machine translation for business
  25. The operation and business applications of voicebots
  26. Virtual assistant technology, or how to talk to AI?
  27. What is Business Intelligence?
  28. Will artificial intelligence replace business analysts?
  29. How can artificial intelligence help with BPM?
  30. AI and social media – what do they say about us?
  31. Artificial intelligence in content management
  32. Creative AI of today and tomorrow
  33. Multimodal AI and its applications in business
  34. New interactions. How is AI changing the way we operate devices?
  35. RPA and APIs in a digital company
  36. The future job market and upcoming professions
  37. AI in EdTech. 3 examples of companies that used the potential of artificial intelligence
  38. Artificial intelligence and the environment. 3 AI solutions to help you build a sustainable business
  39. AI content detectors. Are they worth it?
  40. ChatGPT vs Bard vs Bing. Which AI chatbot is leading the race?
  41. Is chatbot AI a competitor to Google search?
  42. Effective ChatGPT Prompts for HR and Recruitment
  43. Prompt engineering. What does a prompt engineer do?
  44. AI Mockup generator. Top 4 tools
  45. AI and what else? Top technology trends for business in 2024
  46. AI and business ethics. Why you should invest in ethical solutions
  47. Meta AI. What should you know about Facebook and Instagram's AI-supported features?
  48. AI regulation. What do you need to know as an entrepreneur?
  49. 5 new uses of AI in business
  50. AI products and projects - how are they different from others?
  51. AI-assisted process automation. Where to start?
  52. How do you match an AI solution to a business problem?
  53. AI as an expert on your team
  54. AI team vs. division of roles
  55. How to choose a career field in AI?
  56. Is it always worth it to add artificial intelligence to the product development process?
  57. AI in HR: How recruitment automation affects HR and team development
  58. 6 most interesting AI tools in 2023
  59. 6 biggest business mishaps caused by AI
  60. What is the company's AI maturity analysis?
  61. AI for B2B personalization
  62. ChatGPT use cases. 18 examples of how to improve your business with ChatGPT in 2024
  63. Microlearning. A quick way to get new skills
  64. The most interesting AI implementations in companies in 2024
  65. What do artificial intelligence specialists do?
  66. What challenges does the AI project bring?
  67. Top 8 AI tools for business in 2024
  68. AI in CRM. What does AI change in CRM tools?
  69. The UE AI Act. How does Europe regulate the use of artificial intelligence
  70. Sora. How will realistic videos from OpenAI change business?
  71. Top 7 AI website builders
  72. No-code tools and AI innovations
  73. How much does using AI increase the productivity of your team?
  74. How to use ChatGTP for market research?
  75. How to broaden the reach of your AI marketing campaign?
  76. "We are all developers". How can citizen developers help your company?
  77. AI in transportation and logistics
  78. What business pain points can AI fix?
  79. Artificial intelligence in the media
  80. AI in banking and finance. Stripe, Monzo, and Grab
  81. AI in the travel industry
  82. How AI is fostering the birth of new technologies
  83. The revolution of AI in social media
  84. AI in e-commerce. Overview of global leaders
  85. Top 4 AI image creation tools
  86. Top 5 AI tools for data analysis
  87. AI strategy in your company - how to build it?
  88. Best AI courses – 6 awesome recommendations
  89. Optimizing social media listening with AI tools
  90. IoT + AI, or how to reduce energy costs in a company
  91. AI in logistics. 5 best tools
  92. GPT Store – an overview of the most interesting GPTs for business
  93. LLM, GPT, RAG... What do AI acronyms mean?
  94. AI robots – the future or present of business?
  95. What is the cost of implementing AI in a company?
  96. How can AI help in a freelancer’s career?
  97. Automating work and increasing productivity. A guide to AI for freelancers
  98. AI for startups – best tools