AI is playing a key role in the transformation of social media, from automated content moderation to personalized recommendations and advertising. According to Statista, the number of active social media users worldwide was 4.26 billion in 2021, and the average time spent on social media was 2 hours and 27 minutes per day. As the number of social media users grows, so does the demand for AI solutions to help understand customer preferences. The social media AI market is expected to reach $3,714.89 million by 2026, an increase of 28.77%

AI in social media analytics

What is the great need for AI tools to analyze the behavior of people through social media? It’s primarily about understanding, as well as predicting, user behavior on social media platforms. This is difficult because of the amount and types of data being acquired. An analyst not supported by AI in social media can count reactions and the number of comments, or assess whether posts are positive or negative. The task will be tedious and error-prone.

On the other hand, an analyst with AI’s help in social media will gain the ability to gather data from all the places where company mentions appear, as well as get information about where they should be in the future. This is possible because AI can operate on a much larger scale. In other words, it can analyze Big Data, i.e. huge amounts of disparate data.

How to exploit data collected by AI in social media?

AI-based tools in social media enable us to reflect on associations, showing the relationships linking a product’s name to adjectives describing quality, emotions or associated values. This can prove to be a key tool for social media analysis, showing how customers perceive our business. Linking the frequency of certain words, combining them with photos and users’ emotional reactions – opens up entirely new business opportunities.

Planning posts with AI in social media

By automating the publication calendar of social media content with AI, we can plan the date and time each post will appear. If the AI tool of choice is equipped with a learning artificial intelligence module, we can choose to entrust automation to optimize the publication calendar. Having data on the popularity of previous posts, an application such as Buffer will suggest when it’s best to publish the next post.

Can AI create social media posts on its own?

Fully automated social media posts are primarily effective for content repurposing, that is:

  • reuse of existing content,
  • matching it to the requirements of publication in other social media,
  • optimization of entries for SEO and
  • automatically finding the “guiding thread” connecting the materials to make them consistent.

Given the level of sophistication of ChatGPT or Google Bard, which can generate long, meaningful statements, and adding in advanced image generators such as Dalle-2, Midjourney or Stable Diffusion, the answer to whether AI can create social media posts on its own is yes.

There is one condition: to keep the post in the style of our previous contributions and continue the topics you cover on social media, you must have appropriate prompts. In addition, the source material – that is, the context provided to AI – must include enough examples of your previous publications. And if what you want to write about is not publicly available, you also need to provide information directly relevant to the topic. In other words, it will not be full automation, but rather collaboration with AI.

3 AI tools for social media marketing

If you want to outsource the writing or development of your company’s social media publishing calendar to a tool that works with artificial intelligence, there are three worth looking into. Cortex is a tool for optimizing and personalizing marketing content, Lately is for creating content strategies and ideas and Buffer is mainly for managing calendars and social media collaborations. All of these tools feature AI to increase engagement and return on investment in social media marketing.


Cortex is an AI tool that helps companies increase their return on investment in social media marketing by:

  • consolidation of tools,
  • automation of repetitive tasks,
  • adding data to analytical tools.

Cortex analyzes marketing content and predicts how consumers will respond to it. It also leverages existing content, generates new posts linking to predetermined pages or documents as well as answers customer questions in real-time. Cortex also offers the ability to apply selected filters to images so that they are consistent with the brand’s color scheme, automatically match colors and monitor competitors.

AI in social media



Buffer is a social media marketing tool that helps small businesses build their audience organically. One of the interesting features is Buffer AI Assistant, which:

  • helps generate content ideas,
  • enables reuse of existing content,
  • creates instant responses to comments, as well as
  • allows you to generate variations of posts.
AI in social media



Lately is a social selling platform that applies artificial intelligence to deliver marketing content. Lately also offers a special tool to reuse existing content to increase engagement across all social platforms.

AI in social media


Here are some of their main differences and how AI is used in these tools:

  • Cortex employs AI to analyze marketing content and predict consumer response, as well as tailor content for various social media platforms, optimize it for SEO and monitor competition.
  • Lately applies AI to create marketing strategies and generate content ideas. It learns a brand’s voice and turns existing content into effective social media posts.
  • Buffer uses AI to schedule publications on various platforms, including TiTikTok creates instant responses and variations of posts.
AI in social media

AI in social media – summary

AI tools help improve the effectiveness of marketing on social media platforms, including creating textual and visual content, monitoring social media or managing ads. However, the best results will be achieved by using AI in social media as an assistant to help improve the quality of published content and optimize the calendar, rather than as an automated post-creation machine. Running a company’s social media can be significantly helped by keeping a close eye on analytics and drawing conclusions, especially with the help of AI.

If you like our content, join our busy bees community on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest.

AI in social media. 3 AI tools for social media automation | AI in business #7 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

AI in business:

  1. Threats and opportunities of AI in business (part 1)
  2. Threats and opportunities of AI in business (part 2)
  3. AI applications in business - overview
  4. AI-assisted text chatbots
  5. Business NLP today and tomorrow
  6. The role of AI in business decision-making
  7. Scheduling social media posts. How can AI help?
  8. Automated social media posts
  9. New services and products operating with AI
  10. What are the weaknesses of my business idea? A brainstorming session with ChatGPT
  11. Using ChatGPT in business
  12. Synthetic actors. Top 3 AI video generators
  13. 3 useful AI graphic design tools. Generative AI in business
  14. 3 awesome AI writers you must try out today
  15. Exploring the power of AI in music creation
  16. Navigating new business opportunities with ChatGPT-4
  17. AI tools for the manager
  18. 6 awesome ChatGTP plugins that will make your life easier
  19. 3 grafików AI. Generatywna sztuczna inteligencja dla biznesu
  20. What is the future of AI according to McKinsey Global Institute?
  21. Artificial intelligence in business - Introduction
  22. What is NLP, or natural language processing in business
  23. Automatic document processing
  24. Google Translate vs DeepL. 5 applications of machine translation for business
  25. The operation and business applications of voicebots
  26. Virtual assistant technology, or how to talk to AI?
  27. What is Business Intelligence?
  28. Will artificial intelligence replace business analysts?
  29. How can artificial intelligence help with BPM?
  30. AI and social media – what do they say about us?
  31. Artificial intelligence in content management
  32. Creative AI of today and tomorrow
  33. Multimodal AI and its applications in business
  34. New interactions. How is AI changing the way we operate devices?
  35. RPA and APIs in a digital company
  36. The future job market and upcoming professions
  37. AI in EdTech. 3 examples of companies that used the potential of artificial intelligence
  38. Artificial intelligence and the environment. 3 AI solutions to help you build a sustainable business
  39. AI content detectors. Are they worth it?
  40. ChatGPT vs Bard vs Bing. Which AI chatbot is leading the race?
  41. Is chatbot AI a competitor to Google search?
  42. Effective ChatGPT Prompts for HR and Recruitment
  43. Prompt engineering. What does a prompt engineer do?
  44. AI Mockup generator. Top 4 tools
  45. AI and what else? Top technology trends for business in 2024
  46. AI and business ethics. Why you should invest in ethical solutions
  47. Meta AI. What should you know about Facebook and Instagram's AI-supported features?
  48. AI regulation. What do you need to know as an entrepreneur?
  49. 5 new uses of AI in business
  50. AI products and projects - how are they different from others?
  51. AI-assisted process automation. Where to start?
  52. How do you match an AI solution to a business problem?
  53. AI as an expert on your team
  54. AI team vs. division of roles
  55. How to choose a career field in AI?
  56. Is it always worth it to add artificial intelligence to the product development process?
  57. AI in HR: How recruitment automation affects HR and team development
  58. 6 most interesting AI tools in 2023
  59. 6 biggest business mishaps caused by AI
  60. What is the company's AI maturity analysis?
  61. AI for B2B personalization
  62. ChatGPT use cases. 18 examples of how to improve your business with ChatGPT in 2024
  63. Microlearning. A quick way to get new skills
  64. The most interesting AI implementations in companies in 2024
  65. What do artificial intelligence specialists do?
  66. What challenges does the AI project bring?
  67. Top 8 AI tools for business in 2024
  68. AI in CRM. What does AI change in CRM tools?
  69. The UE AI Act. How does Europe regulate the use of artificial intelligence
  70. Sora. How will realistic videos from OpenAI change business?
  71. Top 7 AI website builders
  72. No-code tools and AI innovations
  73. How much does using AI increase the productivity of your team?
  74. How to use ChatGTP for market research?
  75. How to broaden the reach of your AI marketing campaign?
  76. "We are all developers". How can citizen developers help your company?
  77. AI in transportation and logistics
  78. What business pain points can AI fix?
  79. Artificial intelligence in the media
  80. AI in banking and finance. Stripe, Monzo, and Grab
  81. AI in the travel industry
  82. How AI is fostering the birth of new technologies
  83. The revolution of AI in social media
  84. AI in e-commerce. Overview of global leaders
  85. Top 4 AI image creation tools
  86. Top 5 AI tools for data analysis
  87. AI strategy in your company - how to build it?
  88. Best AI courses – 6 awesome recommendations
  89. Optimizing social media listening with AI tools
  90. IoT + AI, or how to reduce energy costs in a company
  91. AI in logistics. 5 best tools
  92. GPT Store – an overview of the most interesting GPTs for business
  93. LLM, GPT, RAG... What do AI acronyms mean?
  94. AI robots – the future or present of business?
  95. What is the cost of implementing AI in a company?
  96. How can AI help in a freelancer’s career?
  97. Automating work and increasing productivity. A guide to AI for freelancers
  98. AI for startups – best tools
  99. Building a website with AI