AI image creation tools are no longer just helpful for graphic designers – they’ve become powerful assets in the marketing strategies of companies. These tools not only save time but also enable businesses to produce top-notch visual content, something that was previously reserved for larger enterprises. In this article, we’ll explore the capabilities of advanced AI tools like DALL·E 3, Midjourney, Dream Studio, and Firefly, highlighting the significant changes they bring to the scene in 2024. To understand how these technologies can benefit your company, we’ll take a closer look at how AI tools streamline and enhance the image creation process, boosting efficiency and fostering creativity in the business.

AI image creation tools – how to use them for business?

The introduction of AI tools into the image creation process opens up new opportunities for businesses. Such technologies help to automate and streamline work, enabling the rapid creation of high-quality graphics. Let’s take a look at how they can be used in practice.

  • Be creative and save time – AI tools can generate images in a matter of seconds that would traditionally take a graphic designer several hours of work. For example, a furniture manufacturing company can use AI to create realistic visualizations of its products in various settings. And an architectural firm, with the help of AI, can produce realistic interior designs for its clients.
  • Personalize marketing materials – thanks to AI, you can quickly tailor graphics to specific customer groups or occasions, enhancing their effectiveness.
  • Make your work easier – AI image creation tools can serve as a source of inspiration and help overcome creative block by generating suggestions based on input data.

However, which AI image creation tools will be best for your business? Let’s find out.

DALL·E 3. Word and image

DALL·E 3, the evolution of its predecessor DALL·E 2, which gained popularity in 2022, greatly pushes the limits of AI-supported creativity by accurately transforming ideas into images.

DALL·E 3 is accessible to users on ChatGPT’s paid plans – Plus, Team, and Enterprise. By integrating ChatGPT with DALL·E 3, businesses can leverage artificial intelligence as a collaborative brainstorming partner, expediting the creative process. This means we can generate the required image and start working with the AI tool much earlier, even from the conceptual stage.

However, if you want to explore AI image creation, you can also use DALL-E 3 as part of the free Microsoft Bing Image Creator (, which shows how AI tools are becoming more accessible to a wider audience.

ai image creation tools

Source: Microsoft Bing Image Creator (

A business user can engage DALL·E 3 to create unique illustrations for articles or blog posts, enhancing their attractiveness and originality.

Creating AI images with Midjourney 6

Midjourney ( is an example of rapidly developing artificial intelligence technology that is gaining new capabilities. In addition to its ability to generate amazingly realistic high-resolution images or outpaint, i.e. paint a larger frame, the capabilities of this AI tool have recently been expanded to include realistic text rendering.

As a result, Midjourney 6 can be used to create advanced product presentations or concept visualizations. The increased quality of image composition is another step toward more professional and reliable use of AI in business.

Using this sensational tool won’t strain your budget. A variety of subscription plans makes Midjourney available to companies with different financial capabilities, allowing for flexible spending. Subscription options start at just $10 per month.

ai image creation tool

Source: Midjourney (

Dream Studio. Full control over the parameters of AI image creation tools

Dream Studio (, using Stable Diffusion (SDXL v.1.0) in an open access model, is a powerful creative tool accessible from a browser. It allows us to experiment with Stable Diffusion without the need for software installation or advanced technical knowledge.

This AI image creation tool allows users to precisely define their preferred:

  • style,
  • layout, and even
  • number of iterations.

All this to achieve the most satisfactory result. It’s worth remembering that in Dream Studio, it’s essential not only to describe what should be on the graphic but also to add a “negative prompt,” specifying what should not be included. For creating product images, the ability to upload an image that will serve as inspiration for the created graphic is also important.

Dream Studio users get full rights to the generated images, which is crucial for companies that want to use the material for commercial purposes. There is also no need to buy a subscription. All you need to do is purchase the appropriate amount of credits. The credit purchase process is simple and transparent, making it easy to manage costs and access to the tool.

ai image creation tool

Source: Dream Studio (

Firefly 2. The latest AI image creation tools from Adobe

Adobe Firefly 2 is a web application that integrates artificial intelligence with Adobe’s flagship applications, offering new ways to create and communicate.

  • Firefly’s integration with Adobe Stock ensures security and access to a wide range of content,
  • The option to use a free plan with 25 generative credits per month makes Firefly accessible even for micro-businesses that want to experiment with AI,
  • As part of the Creative Cloud, Firefly enables seamless integration with other tools, potentially revolutionizing creative processes in companies.

Adobe has also announced the development directions for Firefly 2. Tests are currently underway to allow the transformation of a sketch into a finished image in real-time. The next step is expected to involve converting a 3D model into an image, a crucial feature for companies involved in creating personalized products, architects, or device designers.

ai image creation tool Source: Adobe Firefly (

Source: Adobe Firefly (

How are AI image creation tools evolving in 2024?

The year 2024 will bring significant changes in AI image creation tools as they become more advanced and accessible to businesses.

The makers of Midjourney have already announced the integration of an image generator with 3D models and video, which opens up new horizons for companies to use images in marketing.Meanwhile, Adobe Firefly consistently emphasizes Adobe’s commitment to advancing artificial intelligence that supports creative processes.

AI image creation tools offer countless possibilities for businesses. From time savings to the creation of high-quality, personalized graphics – the potential of these technologies is immense.

ai image creation tool

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Top 4 AI image creation tools | AI in business #83 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

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