Today’s artificial intelligence models available for business differ from human intelligence primarily in that they are mostly unimodal. This means that they take in only one type of information. The next step on the path to completely capable AI concerns multimodal models They incorporate various types of data, in the same way, humans developed multiple senses to explore the world they live in. But what applications does multimodal AI have in business?

Multimodal AI – table of contents:

  1. Introduction
  2. Multimodal AI today
  3. Gato and the future of multimodal AI in business
  4. Summary


Most of today’s artificial intelligence models train on one type of data. These may include:

Such unimodal models process large amounts of information quickly and spot patterns much better than humans do. However, they have serious limitations. They are insensitive to context, and not very adept at dealing with unusual and ambiguous situations.

These most difficult tasks for artificial intelligence are handled much better by multimodal models. They can, like humans, explore the world with different “senses” and learn from different sources. By doing so, they connect distant facts as well as combine a variety of data together.

In a business context, one future-oriented multimodal AI could handle, for example, the optimization of a company’s business processes, the analysis of social media posts , the organization of logistics or even the physical positioning of goods in a warehouse. With access to various types of data, it could manage the company in a centralized manner, while having extensive and detailed knowledge of every measurable aspect of business operations.

Multimodal AI today

One artificial intelligence model that takes advantage of multimodality is DALL-E 2, the author of surprising images created from textual cues. However, the capabilities of today’s “multi-sensory” artificial intelligence reach far beyond composing visuals. Models developed today combine modality pairs such as:

  • text and image
  • text and audio
  • text and video
  • image and three-dimensional model

One of the most exciting tools that have already gained recognition is Synthesia. This browser-based platform for creating videos based on the entered text offers a visual presentation accompanied by an avatar-lecturer. Synthesia features extensively for the makers of:

  • product presentations
  • software and technical equipment manuals
  • training materials

Now, instead of hiring actors, voiceovers, and presentation designers, just employ the services of multimodal AI for business and create footage based on well-written text in a few minutes. By using the translation module, you’ll also prepare materials in multiple language versions.

Gato and the future of multimodal AI in business

The finest of the modern multimodal models is Gato. This deep neural network developed by Deep Mind simultaneously acquires information from various sources, it learns faster and more efficiently than unimodal models. Some of its capabilities include:

  • describing images – transforming visual data into textual data
  • manipulation of objects in physical space – by a robotic arm equipped with tactile sensors and camera images it performs tasks related to rearranging objects
  • running a text-based chatbot – i.e., performing chatbot tasks
  • comprehention of rules as well as decision-taking in games

Today, many of these functionalities already exist in complex systems such as autonomous cars or smart cities. However, their application hasn’t been upscaled in the small business domain yet.

Still, one may imagine multimodal functionalities delivered to various businesses. By describing images from CCTV cameras it can catalog inventory goods or identify missing products on store shelves. Object manipulation will automatically enable replenishing the missing goods identified beforehand without any human involvement.

Multimodal AI and its applications in business


Multimodal artificial intelligence has raised high hopes. From our perspective, it primarily heralds revolutionary changes in the way AI works for business. Instead of distributed, point solutions to automate simple, repetitive tasks, the emergence of powerful tools to gather data from a variety of sources and draw conclusions from volumes of data beyond human perceptual capabilities is looming on the horizon.

Perhaps in the future, AI will even create autonomous companies. Sooner though, it will produce real-time audio-visual materials responding directly to the product inquiries customers make.

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Multimodal AI and its applications in business | AI in business #21 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

AI in business:

  1. Threats and opportunities of AI in business (part 1)
  2. Threats and opportunities of AI in business (part 2)
  3. AI applications in business - overview
  4. AI-assisted text chatbots
  5. Business NLP today and tomorrow
  6. The role of AI in business decision-making
  7. Scheduling social media posts. How can AI help?
  8. Automated social media posts
  9. Artificial intelligence in content management
  10. Creative AI of today and tomorrow
  11. Multimodal AI and its applications in business
  12. New interactions. How is AI changing the way we operate devices?
  13. RPA and APIs in a digital company
  14. New services and products operating with AI
  15. The future job market and upcoming professions
  16. Green AI and AI for the Earth
  17. EdTech. Artificial intelligence in education
  18. What are the weaknesses of my business idea? A brainstorming session with ChatGPT
  19. Using ChatGPT in business
  20. Synthetic actors. Top 3 AI video generators
  21. 3 useful AI graphic design tools. Generative AI in business
  22. 3 awesome AI writers you must try out today
  23. Exploring the power of AI in music creation
  24. Navigating new business opportunities with ChatGPT-4
  25. AI tools for the manager
  26. 6 awesome ChatGTP plugins that will make your life easier
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  28. What is the future of AI according to McKinsey Global Institute?
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  30. What is NLP, or natural language processing in business
  31. Automatic document processing
  32. Google Translate vs DeepL. 5 applications of machine translation for business
  33. The operation and business applications of voicebots
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  35. What is Business Intelligence?
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  37. How can artificial intelligence help with BPM?