Imagine a world where your company can create engaging, personalized videos for any occasion without hiring actors, film crews, or spending a fortune. Sounds like a distant future? Far from it! Following the announcement of Sora, a model enabling the creation of films based on textual cues, many experts believe that 2024 will be the year of generative video. Thanks to the latest advancements in artificial intelligence, companies gain new, exciting possibilities for producing engaging video materials in significantly less time and with fewer resources. AI video generation tools like Synthesia, Colossyan, HeyGen, and D-ID make the vision of on-demand video materials a reality. Read on to discover how the latest achievements in artificial intelligence are transforming the landscape of video production and opening up new opportunities for your business.

AI video generation – the most interesting applications

Using AI video generators opens up a range of possibilities for businesses, allowing them to instantly create a variety of videos tailored to specific business needs. AI video generators can help you create engaging content, save time and resources, and stand out from the competition. But how do you take full advantage of its capabilities? The most promising solutions are:

  • personalized marketing videos tailored to specific audiences to increase engagement and conversions,
  • engaging training materials for employees that facilitate transferring knowledge and streamline onboarding processes,
  • product videos that present features and benefits in an easy-to-understand manner, making it easier for customers to understand the offer and make a purchase decision,
  • localization of video content – one-click translation into various languages and dialects to reach a global audience,
  • creating video materials for knowledge bases and FAQs without the need to involve expensive production teams.

AI video generators bring a new dimension to video production, enabling organizations to create personalized, multilingual, and engaging content quickly and affordably. For example, a training company can use an AI video generator to create interactive online courses in different languages tailored to the needs of specific customers, saving time and resources while delivering high-quality educational content. But which AI tools are worth using for video creation?


Synthesia is a leading AI video generation platform that stands out for its impressive capabilities and ease of use. Here are its key features:

  • support for over 120 languages in multiple variants and with various emotions,
  • a wide selection of predefined avatars perfect for business presentations,
  • the ability to create your own personalized avatar reflecting your brand,
  • the function of cloning your own appearance and voice to promote a personal brand or company.

For instance, companies such as Heineken use Synthesia-generated videos for creating personalized training and presentation materials in multiple languages, boosting engagement and appeal. The ability to clone one’s appearance and voice is especially handy for influencers and business leaders aiming to bolster their brand, enabling them to reach a broader audience without constant recording.

If you think Synthesia is a good option for your business, you can test its capabilities at a relatively low cost: prices start at $22 per month. The basic subscription allows you to create 10 minutes of video, use 70 avatars, and add automatic captions.

Source: Synthesia, prompt: Marta M. Kania (


Colossyan is an AI video platform that specializes in creating engaging training and educational materials, and stands out from other tools thanks to:

  • the ability to transform presentations and documents into compelling training and educational videos,
  • replacing PPT and PDF presentations with engaging videos for internal communications,
  • support for more than 70 languages, enabling the creation of content for audiences around the world,
  • easy-to-use audio and video elements to increase audience engagement.

One of the key advantages of Colossyan is its ease of use – the video creation process is intuitive and requires no specialized knowledge. Colossyan is an ideal tool for companies looking to improve onboarding processes, product training, or internal communications.

It offers three pricing plans, including a Beginner plan at $19 per month, Pro ($61 per month), and Enterprise.


HeyGen is an advanced AI video generator that differentiates itself from the competition by creating high-quality, attention-grabbing videos based on cloning the user’s voice and appearance. HeyGen’s strength lies in creating highly realistic, personalized avatars.

HeyGen’s voice cloning and personalized avatar creation technology is based on advanced machine learning algorithms that analyze voice samples and photos to create a virtual double with a natural-sounding voice and realistic appearance. One HeyGen user, the owner of a small e-commerce business, said: “HeyGen has allowed me to create personalized welcome videos for customers in their native language, which has significantly increased engagement and brand loyalty.”

HeyGen is an increasingly popular tool because it allows you to combine multiple scenes into a single video, making creating videos as easy as creating slides. And also thanks to:

  • support for more than 40 languages and 300+ accents,
  • voice cloning capabilities,
  • a free trial period, and plans starting at $24 per month with an annual subscription,

Source: HeyGen, prompt: Marta M. Kania (


D-ID is an innovative AI video generation platform with unique features, such as:

  • creating realistic, conversational AI agents that reflect your brand and that you can interact with,
  • integration with applications via APIs,
  • Chat.D-ID function for creating voice conversations with chatbots,
  • collaboration with PowerPoint, Canva, Google Slides, and other presentation creation platforms,
  • converting photos into talking video avatars using generative AI.

But how does D-ID turn photos into talking video avatars? It uses Generative Adversarial Networks (GAN) that analyze facial features and mouth movements to create a realistic animation tailored to the provided text or voice recording. Industries such as e-commerce, customer service, and online education can benefit from D-ID’s conversational AI agents to increase user engagement and automate communication processes.

Summary. AI video generation

AI video generators like Synthesia, Colossyan, HeyGen, and D-ID offer a range of benefits for companies looking to create engaging, personalized video content. Primarily, they save time and resources by automating the video production process. Additionally, the ability to create content in multiple languages allows reaching a global audience.

Creating personalized avatars and cloning voices is also crucial. It boosts audience engagement through interactive and visually appealing video content.

Soon, we can expect further development of AI technology in video generation, including increasingly realistic avatars, smoother integration with other marketing tools, and greater accessibility for small and medium-sized businesses. AI video generators have the potential to revolutionize how companies create and distribute video content, enabling them to stand out from the competition and reach audiences more effectively.

AI video generators are powerful tools that open up new opportunities for businesses to produce engaging, personalized video content. With platforms like Synthesia, Colossyan, HeyGen, and D-ID, companies can create marketing videos, training videos, product videos, and more – faster, cheaper, and easier than ever before. If you want to stay competitive in today’s digital world, it’s worth considering adding an AI video generator to your marketing and communications strategy. The future of AI-powered video production is bright – don’t miss the opportunity to be a part of it!

AI video generation

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AI video generation. New horizons in video content production for businesses | AI in business #126 robert whitney avatar 1background

Author: Robert Whitney

JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.

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