AI in e-commerce. Overview of global leaders | AI in business #82

E-commerce is constantly evolving under the influence of artificial intelligence (AI), opening up new opportunities for organizations to interact with customers and optimize business operations. Through the use of AI, companies like BloomsyBox, Shopify, Etsy, and Stitch Fix have not only revolutionized their businesses but also set new standards for the industry. In this article, we’ll take a look at how artificial intelligence in e-commerce is transforming this sector and what innovations could define its future. Read on to find out more.

How AI in e-commerce is transforming shopping online?

From personalizing offers to predicting demand to optimizing the supply chain, the role of AI in e-commerce can’t be underestimated. By leveraging AI, businesses are becoming more competitive, providing a higher level of service to customers and increasing their operational efficiency. Take chatbots and virtual assistants, for example. These innovative tools not only answer customers’ questions, but also anticipate their needs through advanced algorithms.

BloomsyBox. Personalization with AI in e-commerce

BloomsyBox, a subscription-based flower delivery service, is showing how AI can personalize communications and create unique experiences for customers. It has integrated generative AI into its e-commerce chatbot to create personalized greeting cards. This is an example of how advanced algorithms can bring an emotional element to customer communications, even in an industry as traditional as floristry.

The BloomsyBox chatbot uses generative artificial intelligence in e-commerce to create personalized greeting cards, allowing customers to express their emotions in a unique way. And the interactive nature of the chatbot encourages communication by rewarding responses, creating a stronger bond between the brand and the customer. By personalizing messages, customers feel more valued and are more likely to continue interacting.

Source: DALL·E 3, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

Shopify Sidekick, or chatbot for sellers

Shopify is a platform that dynamically deploys AI to help online store owners manage and grow their businesses. It is a perfect example of how artificial intelligence can support e-commerce development by providing tools that streamline the day-to-day operations of online stores.

The company is testing a new solution called Sidekick, a generative AI bot that helps salespeople with tasks like:

• setting discounts,
• summarizing sales data, or
• modifying store projects.

This is an example of how AI-based tools in e-commerce can improve daily store operations and marketplace efficiency.

Shopify’s Sidekick provides personalized assistance and collects data from the web to provide actionable insights that can be immediately applied to business strategy. The bot is designed to support users’ visions and goals for their online business, demonstrating that e-commerce artificial intelligence can be not only an operational tool but also a strategic business partner.

Source: Shopify (https://www.shopify.com/magic)

Etsy, a special task for AI in e-commerce

Etsy is a platform known for selling unique handmade products that utilizes artificial intelligence for personalization and optimization of user experiences. The impression that not only the product but also the customer is unique is crucial for success in the handmade products sector.

Personalizing the customer experience on Etsy is multi-faceted through the use of artificial intelligence in e-commerce. Search results on Etsy are influenced by:

• user location – which helps promote local vendors and products,
• search history on Etsy – personalizes product recommendations, which improves customer experience and loyalty to the platform. It also proves that AI can have a direct impact on building long-term customer relationships.

But most important is Etsy’s unique semantic search. It takes into account listing details and user behavior data to deliver relevant search results. This is key to increasing sales effectiveness.

Source: Etsy (https://www.etsy.com/codeascraft/from-image-classification-to-multitask-modeling-building-etsys-search-by-image-feature)

Stitch Fix

Stitch Fix is a company that offers personalized styling and clothing services, using AI to create ads and product descriptions. It uses AI to personalize its services, creating ads and product descriptions that meet individual customer needs.

Generative AI, like GPT-3, enables Stitch Fix to create attention-grabbing headlines and product descriptions. AI-generated advertising headlines are, however, reviewed and adjusted by Stitch Fix experts. In best practices, AI collaborates with human experience rather than replacing it.

The company is also fine-tuning the language models it uses so that AI can better understand their style, resulting in accurate and engaging product descriptions. This is an example of using artificial intelligence to improve the quality of content.

Source: Stitch Fix (https://newsroom.stitchfix.com/blog/how-were-revolutionizing-personal-styling-with- generative-ai/)

The future of AI in e-commerce – what innovations may surprise us?

The future of AI in e-commerce looks really promising. Innovations like generative AI are already significantly impacting the industry, providing realistic images and generating product-specific descriptions aligned with the brand’s tone of voice.

And so Stitch Fix combines generative artificial intelligence algorithms with human expertise, enhancing the efficiency of creative processes. Thanks to the expert-in-the-loop approach, involving humans in the content creation process, Stitch Fix optimizes social media advertising campaigns without compromising quality.

Artificial intelligence brings benefits both in terms of optimizing processes and increasing customer satisfaction. Companies such as BloomsyBox, Shopify, and Etsy demonstrate that investing in AI can significantly impact success in the rapidly changing world of e-commerce.

For young entrepreneurs, it will be crucial to understand the potential of AI and leverage it to gain a competitive advantage. Are you ready for the future of AI in e-commerce? Are your business operations already supported by artificial intelligence? How can you use AI to surprise your customers?

If you like our content, join our busy bees community on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, TikTok.

AI in business:

1. Threats and opportunities of AI in business (part 1)
2. Threats and opportunities of AI in business (part 2)
3. AI applications in business - overview
4. AI-assisted text chatbots
5. Business NLP today and tomorrow
6. The role of AI in business decision-making
7. Scheduling social media posts. How can AI help?
8. Automated social media posts
9. New services and products operating with AI
10. What are the weaknesses of my business idea? A brainstorming session with ChatGPT
11. Using ChatGPT in business
12. Synthetic actors. Top 3 AI video generators
13. 3 useful AI graphic design tools. Generative AI in business
14. 3 awesome AI writers you must try out today
15. Exploring the power of AI in music creation
16. Navigating new business opportunities with ChatGPT-4
17. AI tools for the manager
18. 6 awesome ChatGTP plugins that will make your life easier
19. 3 grafików AI. Generatywna sztuczna inteligencja dla biznesu
20. What is the future of AI according to McKinsey Global Institute?
21. Artificial intelligence in business - Introduction
22. What is NLP, or natural language processing in business
23. Automatic document processing
24. Google Translate vs DeepL. 5 applications of machine translation for business
25. The operation and business applications of voicebots
26. Virtual assistant technology, or how to talk to AI?
27. What is Business Intelligence?
28. Will artificial intelligence replace business analysts?
29. How can artificial intelligence help with BPM?
30. AI and social media – what do they say about us?
31. Artificial intelligence in content management
32. Creative AI of today and tomorrow
33. Multimodal AI and its applications in business
34. New interactions. How is AI changing the way we operate devices?
35. RPA and APIs in a digital company
36. The future job market and upcoming professions
37. AI in EdTech. 3 examples of companies that used the potential of artificial intelligence
38. Artificial intelligence and the environment. 3 AI solutions to help you build a sustainable business
39. AI content detectors. Are they worth it?
40. ChatGPT vs Bard vs Bing. Which AI chatbot is leading the race?
41. Is chatbot AI a competitor to Google search?
42. Effective ChatGPT Prompts for HR and Recruitment
43. Prompt engineering. What does a prompt engineer do?
44. AI Mockup generator. Top 4 tools
45. AI and what else? Top technology trends for business in 2024
46. AI and business ethics. Why you should invest in ethical solutions
47. Meta AI. What should you know about Facebook and Instagram's AI-supported features?
48. AI regulation. What do you need to know as an entrepreneur?
49. 5 new uses of AI in business
50. AI products and projects - how are they different from others?
51. AI-assisted process automation. Where to start?
52. How do you match an AI solution to a business problem?
53. AI as an expert on your team
54. AI team vs. division of roles
55. How to choose a career field in AI?
56. Is it always worth it to add artificial intelligence to the product development process?
57. AI in HR: How recruitment automation affects HR and team development
58. 6 most interesting AI tools in 2023
59. 6 biggest business mishaps caused by AI
60. What is the company's AI maturity analysis?
61. AI for B2B personalization
62. ChatGPT use cases. 18 examples of how to improve your business with ChatGPT in 2024
63. Microlearning. A quick way to get new skills
64. The most interesting AI implementations in companies in 2024
65. What do artificial intelligence specialists do?
66. What challenges does the AI project bring?
67. Top 8 AI tools for business in 2024
68. AI in CRM. What does AI change in CRM tools?
69. The UE AI Act. How does Europe regulate the use of artificial intelligence
70. Sora. How will realistic videos from OpenAI change business?
71. Top 7 AI website builders
72. No-code tools and AI innovations
73. How much does using AI increase the productivity of your team?
74. How to use ChatGTP for market research?
75. How to broaden the reach of your AI marketing campaign?
76. "We are all developers". How can citizen developers help your company?
77. AI in transportation and logistics
78. What business pain points can AI fix?
79. Artificial intelligence in the media
80. AI in banking and finance. Stripe, Monzo, and Grab
81. AI in the travel industry
82. How AI is fostering the birth of new technologies
83. The revolution of AI in social media
84. AI in e-commerce. Overview of global leaders
85. Top 4 AI image creation tools
86. Top 5 AI tools for data analysis
87. AI strategy in your company - how to build it?
88. Best AI courses – 6 awesome recommendations
89. Optimizing social media listening with AI tools
90. IoT + AI, or how to reduce energy costs in a company
91. AI in logistics. 5 best tools
92. GPT Store – an overview of the most interesting GPTs for business
93. LLM, GPT, RAG... What do AI acronyms mean?
94. AI robots – the future or present of business?
95. What is the cost of implementing AI in a company?
96. How can AI help in a freelancer’s career?
97. Automating work and increasing productivity. A guide to AI for freelancers
98. AI for startups – best tools
99. Building a website with AI
100. OpenAI, Midjourney, Anthropic, Hugging Face. Who is who in the world of AI?
101. Eleven Labs and what else? The most promising AI startups
102. Synthetic data and its importance for the development of your business
103. Top AI search engines. Where to look for AI tools?
104. Video AI. The latest AI video generators
105. AI for managers. How AI can make your job easier
106. What’s new in Google Gemini? Everything you need to know
107. AI in Poland. Companies, meetings, and conferences
108. AI calendar. How to optimize your time in a company?
109. AI and the future of work. How to prepare your business for change?
110. AI voice cloning for business. How to create personalized voice messages with AI?
111. Fact-checking and AI hallucinations
112. AI in recruitment – developing recruitment materials step-by-step
113. Midjourney v6. Innovations in AI image generation
114. AI in SMEs. How can SMEs compete with giants using AI?
115. How is AI changing influencer marketing?
116. Is AI really a threat to developers? Devin and Microsoft AutoDev
117. AI chatbots for e-commerce. Case studies
118. Best AI chatbots for ecommerce. Platforms
119. How to stay on top of what's going on in the AI world?
120. Taming AI. How to take the first steps to apply AI in your business?
121. Perplexity, Bing Copilot, or You.com? Comparing AI search engines
122. ReALM. A groundbreaking language model from Apple?
123. AI experts in Poland
124. Google Genie — a generative AI model that creates fully interactive worlds from images
125. Automation or augmentation? Two approaches to AI in a company
126. LLMOps, or how to effectively manage language models in an organization
127. AI video generation. New horizons in video content production for businesses
128. Best AI transcription tools. How to transform long recordings into concise summaries?
129. Sentiment analysis with AI. How does it help drive change in business?
130. The role of AI in content moderation