What to write an ebook about? Do you know how to come up with a topic for your next e-book? The idea for the topic is the most important part of this product, without devising the subject any further steps on e-book creation are impossible. To find out more about the process of subject creation read the article below.

What to write an ebook about? – table of content:

  1. Best ways to come up with the topic for you e-book
  2. What genres sell best?

What to write an ebook about – Best ways to come up with the topic for you e-book

  1. Brainstorming
  2. Writing an e-book may be a pleasant task if you decide to write about your own interests. Think about such aspects as:

    • what are the subject you are familiar with?
    • what are the topic that you are passionate about?
    • what are your hobbies?
    • what subjects did you like particularly at school or at the university?

    Try to verify your findings try to compare you answers with the observations of your family and friends. Ask their opinion, let them tell you what you are doing best. Quite often somebody else is more likely to see clearly other aspects of our personality and point us towards the right direction. It is always advisable to listen to the opinion of the third party.

    When you have your own list of possible subjects that and you feel comfortable with it, check if it is possible to divide your chosen subject into more detailed topics. Consider your future audience during this process.

  3. Target audience
  4. Having your target audience specified speeds up hugely the search for an e-book topic. We need to understand our target audience and the expectations of its members, as well as their: values, problems, and methods of communication. Additionally, we need to find out what is the main impulse that prompts them to buy products like an e-book.

    There are some other problems that you have to think about. To help you with this, we have devised a list of important questions you should ask yourself. Check the list below:

    • What is the age of my potential clients? How old are they?
    • What kind of platforms my clients use?
    • What are their everyday duties and obligations: family? university studies? work? kids?
    • What kind of problems my clients might have?
    • What is their income?
  5. Ask your target audience
  6. When you have your target audience specified with detail try to get in touch with its members. There is several ways to contact those individuals and you may try those:

    • using your profiles on social medias – if you already work in the Internet you probably have several accounts on the social media portals and there is a chance that you have certain amount of followers. Ask your followers about their favorite topics, hobbies and interests and use this knowledge to work on your own e-book
    • join social groups – on the Facebook there are many groups that bring together all the people with similar interests and hobbies. Join such communities and find out what topics are being discussed and searched for
    • design a questionnaire – with the tool of Google Form you can create and analyze your own surveys free of charge
    • What to write an ebook about - design a questionnaire
    • embrace the potential of internet forums – social media sites such as Quora may be a good place to ask specific questions to internet users. Try to join discussions about related topic and find out how many users may be interested in those subjects.
    • What to write an ebook about - embrace the potential of internet forums
  7. Check the browser
  8. The best way to find out what topic is most searched by the Internet users is to check Google suggestions in the browser. Insert your chosen words in the field and see the what phrases come up. It is cheap and fast method to find out if the topic is searched for or not.

    e-book topic ideas - Google

    There are many tools that can help you to find out about the most searched topics and tools showing, which phrases are most often typed in the Google browser. Some of the tools are available free of charge, but most of them have to be paid for. Some of the services of such type offer limited, free searches for phrases and words, therefore it is good to use them at the beginning of your work on the project them to check popular phrases ahead. The platform called Answer the Public could be an example of such service where one word generates questions and phrases related to our search.

    What to write an ebook about - Answer the public
  9. Check your competition
  10. Think about your competitors. Make a list of all your competitors and see what they are writing about. Analyze blog posts, social media and articles. Search for the information about their offer or do they have any e-books – if so, what about? What style those e-books are written in? Do they exhaust the topic?

    When you know more about the activities of your competition think how could you stand out from the crowd. We are assuming you don’t want to do the exactly same thing. This is why, you have to find a way to stand out from the pack. Write your e-book but add more examples from your own experience or invite an expert, who knows the subject really well. Furthermore, you may ask an expert to write an article on the subject and attach it to your e-book.

  11. Offer the solution to the problem
  12. When you know your target audience and the most popular searches from the browser you can offer multiple solutions to people’s problems. Individuals that use Internet don’t always need pure knowledge to deal with issues that annoy them. Sometimes more practical approach is needed because your audience members may search only for the short, concrete answer to their question. While drafting your e-book try to use this insight and make your book more guideline.

What genres sell best?

To find out what are the most popular topics and genres of e-books published in recent years it is good to check Amazon Kindle Books bestsellers tab, where you can see the most read categories of e-books alongside with the prices and readers ratings.

What to write an ebook about - Amazon

Statistics related to the Amazon Kindle readership are published regularly in the Internet. There you can find all the information about recently popular categories and titles sold to the e-book readers. Among the most popular genres, accordingly to the stats is contemporary romance, but biographies and self-help books are equally popular.

While choosing the subject for your e-book it is worth to see the list of the least popular categories. To those less popular niche genres belong such topics as:

  • Non-fiction → Science → Experiments, instruments and measurements → Microscopes and microscopy
  • Non-fiction – Business and money → Taxes → Corporate taxes
  • Professional and technical → Engineering → Construction → Hydrology
  • Non-fiction → Science → Experiments, instruments and measurements → Weights and measures

You can find the entire list at this link. Two the least popular categories are the children’s literature and non-fiction.


All the ideas presented above are just exemplary solutions for e-book subject creation. Following all the above advice, at the end of the process you should at least have an idea about the topic you wish to write about accompanied with some knowledge about readers expectations and needs.

Now you know what to write an ebook about. Follow our “Creating and Selling Digital Products” category to be up to date with more articles in this series.

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What to write an ebook about? How do you come up with a topic for an e-book? – Create & sell digital products #7 martin sparks avatar 1background

Author: Martin Sparks

E-commerce enthusiasts which constantly digs around the internet in order to make sure he hasn’t missed any important information on the topic of starting and scaling profitable online stores.

The most important questions

  1. How to come up with a topic for your e-book?

    There are many ways to spark creativity while inventing a topic for your next e-book. Initially you should think about your own interests, skills and knowledge. It is better to write about a subject you have experience in. Writing about the topic that is close to our heart brings joy and satisfaction during the process.

  2. What are the most popular non-fiction categories in print books on Amazon?

    Among the most popular non-fiction categories are: biographies and memoirs, self-help, religion and spirituality, health, fitness and dieting, politics and social sciences, cookery, food and wine, business and money, parenting and relationships, education and teaching, crafts, hobbies and home.

Create & sell digital products:

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  2. Why you should create your own digital products?
  3. 8 digital product ideas
  4. Best sales models to sell digital products
  5. How to use subscription model to sell products?
  6. What is an e-book?
  7. What to write an ebook about
  8. How to create an ebook?
  9. 8 examples of best ebook creation software
  10. How to create an ebook in Canva?
  11. 11 common ebook writing mistakes to avoid
  12. 5 ebook publishing mistakes to avoid
  13. 10 best platforms for selling ebooks
  14. 7 reasons to write an ebook for your business
  15. What are online courses?
  16. Types of online courses you can create and sell
  17. 9 features of a good internet course
  18. 7 things you need to do before creating an online course
  19. How to create your own online course?
  20. The best online course creation tools
  21. How to record online video courses?
  22. How to sell online courses?
  23. Best online course marketplaces
  24. Best online course platforms
  25. Online templates: 7 ideas for online templates that sell 
  26. How to sell Canva templates: 6 steps to the final product
  27. Best online marketplaces to sell templates online
  28. What are stock images?
  29. How to make a stock photo? 10 great tips for awesome images
  30. How to sell stock photos?
  31. What is stock music?
  32. 6 stock music libraries to make money
  33. How to sell stock videos online?
  34. What is software? Types and methods of distribution
  35. How to sell your software? 
  36. How to create your own mobile app?
  37. 5 programs to build apps without coding
  38. How to sell mobile apps?
  39. 6 models of app monetization
  40. How to sell digital products on Etsy?
  41. How to sell digital products on Shopify?
  42. What do you need to know about selling digital products internationally?