What are stock imagesand how to use them?

Stock images are the next type of product that can be sold online. The market of stock images allows professional photographers and amateurs to earn additional money. Read the article to find out how stock images can become your next source of income.

What are stock images? – table of contents:

What are stock images?
Stock images licenses
Who needs stock images and how to use them?
Editorial images and commercial images
Stock images publication – what is important?

What are stock images?

What are stock images? The stock images are high-quality digital images. They can be used for commercial or private applications, but they cannot be re-sold. Stock images have broad applicability, both for personal use and for promotional and marketing aims.

Images are being made by professional photographers, as well as amateurs. They cooperate with agencies that deal with sharing stock images with the recipients. Due to the constant demand for such products, many photographers have a chance to earn their income by offering stock images.

Stock images licenses

Image banks gain the rights to use the images of the photographers at the moment of getting with signing the license agreements. It means that image banks have the authorization (to a limited extent), but they are not the owners of those images. The authors of images receive royalties, which are the remuneration that is the percentage of the price of the picture sold. Below we present the basic types of licenses:

Rights Managed (RM) – each license holder receives the specific regulations related to the methods the images are being used. The time of usage, and other detailed data, such as the geographical area (where the photo can be used, usually limited to one country), the photo format, the method of the publication, and even the press run – all this has to be specified in the agreement.
Royalty-free (RF) – in this case, the client pays a one-time payment, that gives him the possibility to use the photo in any way. There are time or territorial limitations. As the photographer, you may sell your images multiple times via bank images or agencies.
Enhanced (EL) License – such an extended license provides the buyers with different types of rights. You can have the right to make a huge amount of copies of an image or to use the product as the print on postcards or mugs.
Editorial License – is designed for editorial purposes, which means that the photo can be used as the illustration in the article. Some image banks have the license ascribed as Editorial Use Only. It means that certain stock images may be used only in the press materials.

Who needs stock images and how to use them?

If you wonder, why anybody would have to use stock images, you have to think about two benefits: people save both time and money. Stock images are being used mainly for projects such as posts, social media, advertisements, infographics, e-mails, and websites. Marketing departments, bloggers, entrepreneurs, and other professional groups use stock images to visualize their ideas and draw the attention of internet users.

Is making the photos by yourself not a better idea? On the one hand, yes, because we receive the image we aimed for, but the whole process is time-consuming and costly. Employing a professional photographer may strain your budget. Making the photographs by the amateur may not meet our expectations, both because of the final effect and the quality. In both cases, the whole process of creation and editing may take a couple of or a few days. This is why stock images are the alternative accessible practically right away.

Where stock images can be used?

in business, advertisement, marketing, for example in presentations, social media, branding materials or packages of products,
in promotional materials, such as posters and leaflets,
in a graphical project, as the elements of the website,
as the diversification on the blog, in the magazine, or as the illustration in the book.

Stock images may be used in many ways. One has to remember about licensing and the license terms.

Editorial images and commercial images

The main difference between commercial and editorial images is the way of using those materials. It can be explained simply: commercial images are used to sell products, while editorial images are used in publications, such as magazines, newspapers, and textbooks. Commercial images are used by companies to sell and advertise the brand, product, or service. Such images may be edited in the graphic programs but they cannot be accompanied by the logotype of the brand or other logotypes.

Editorial images cannot be changed or manipulated. It means that those images cannot be edited, distorted, or changed, they have to stay unchanged and true to their original version. Editorial images are the source of information that accompanies articles, textbooks, or documentaries, hence they have to present factual events and phenomena.

Stock images publication – what is important?

While publishing stock images one has to pay attention to the intellectual property rights and image use. To use images of people we have to get consent to the publication of the image (we have to remember that the images can be used in different ways, for example in the article about embarrassing illnesses or on political posters). Image banks can reject the image with the logotypes of the specific company, sign shop, protected architecture, trademark, etc.

Other issues are related to the culture and customs present in the different countries. In some places, the thumb lifted means “OK” but in others, it is considered vulgar. Similarly with the gesture of victory, the characteristic V sign.

It is worth remembering that not all countries use left-hand traffic. That means that images have to be adjusted to the location and not all images will suit the article about the new traffic regulations in Britain.

High quality, professional image with a man, who kisses a woman in hand labeled with the signature: gentleman doesn’t have to become a hit – such custom is practiced only by some Polish citizens, and it is virtually not known to other nationalities, while among Croatians the custom of hand kissing arouse disgust.

If you plan to sell culinary photographs to the eastern market, remember that in India and Indonesia you are not allowed to touch food with your left hand. It is beneficial to remember such details and be culturally sensitive.

Summary

We have presented all the basic information about stock images. As you can see the creation and sales of such products may be a good way to the additional income. In the next article, we are going to address the subject of the correct execution of stock images as well as the ways the images can stand out from the competition.

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Author: Martin Sparks
E-commerce enthusiasts which constantly digs around the internet in order to make sure he hasn’t missed any important information on the topic of starting and scaling profitable online stores.
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