Product management tools integrated with other platforms can considerably change your life, improve teamwork, and influence product success. But which tools are worth considering? Let’s take a closer look at some popular applications. Read on to find out more.

Why is it worth using product management tools?

Professional product management tools make it easier to plan, organize, and monitor the entire product lifecycle. They allow managers to effectively manage data and tasks, as well as better understand user needs, set priorities, and create consistent product roadmaps. By automating repetitive tasks, good product management software allows managers to use resources more efficiently, which, in turn, increases productivity and can significantly speed up the product launch.

Popular product management tools software

Product management is a process that requires not only constant focus and concentration but also the right tools. When choosing a solution for your company, it is worth considering the scale and specifics of the project, the available budget, and the needs of your team. Here are a few popular applications.


Firmbee is a comprehensive tool that allows you to manage your business from anywhere in the world. Users can:

  • plan projects and tasks using transparent Kanban boards,
  • coordinate and organize teamwork,
  • manage contacts and the entire recruitment process,
  • track revenues and expenses, as well as issue invoices.

Airfocus is a strategic management platform that helps product teams manage their strategies, understand user needs, prioritize tasks, and create clear roadmaps. Airfocus is a modular platform that you can suit to your individual needs. The advantage of this solution is the ability to use advanced analytics, but its price can deter larger teams.

product management tools

Hotjar is a tool for user behavior analysis that provides information about users’ interactions with websites. It allows you to check where users click, ask them for feedback, and understand why they decide to leave. The advantages? First and foremost:

  • easy integration with Google Analytics and other tools,
  • the ability to observe users in real time,
  • generating heat maps.

Unfortunately, when using a free plan we won’t have access to advanced features.

product management tools

EasyRetro is a tool designed to facilitate effective, as well as fun, sprint retrospectives for teams working on a product in Scrum. It allows teams to discuss what went well, what didn’t, and what can be done to improve the situation. The tool aims to engage the team and make retrospectives more enjoyable. It enables users to create personalized boards, add comments, sort cards, and vote on them. A bonus is the ability to export and integrate with other tools.


SurveyMonkey is a cloud-based survey tool used to gather users’ opinions. It is usually viewed as an alternative to Google Forms but has a certain advantage over it. That’s because SurveyMonkey offers an extensive “question bank”, or the ability to add one of the most frequently asked questions to your survey. They have been collected from actual surveys, and are available with the information on what questionnaire they came from. They are very helpful for novice survey designers who sometimes have trouble formulating sets of questions and answers.

Survey Monkey is a good product management tool with multiple, often similar surveys. It is designed transparently, and its goal is to collect, organize, and analyze information about customer preferences, employee satisfaction, market research, or anything else that is important to the success of the product.

product management tool

Product management tools – summary

Choosing the right product management software is a key element to the success of any company developing digital products. It’s worth taking the time to research the options available, your team’s needs, and your business goals. The above overview represents only a selection of tools – the market is constantly evolving and offering newer solutions. The key is to find a platform that supports your company’s goals and streamlines your team’s work.

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5 useful product management tools your team will love | Product management #30 andy nichols avatar 1background

Author: Andy Nichols

A problem solver with 5 different degrees and endless reserves of motivation. This makes him a perfect Business Owner & Manager. When searching for employees and partners, openness and curiosity of the world are qualities he values the most.

Product management:

  1. Intro to product management
  2. What is the role of a product manager?
  3. Why is product lifecycle management important?
  4. How to build an efficient product strategy?
  5. OKRs vs SMART goals. Which framework drives better results?
  6. How to define a value proposition?
  7. Identifying customer needs and market segmentation
  8. Crafting a winning product concept. Techniques and steps
  9. Gaining an edge with an effective product roadmap
  10. Prototyping your digital product
  11. How to build an MVP?
  12. MVP vs MMP vs MMF. Key milestones in product development
  13. Mastering hypothesis testing
  14. Proven methods for improving product quality management
  15. Strategies and tactics for a successful product launch
  16. Driving profitability through product optimization
  17. Measuring product success
  18. How to price a product? The most popular pricing strategies
  19. The future of product design. Top trends and predictions
  20. When to retire a product? Key factors influencing EOL decisions
  21. Agile in product management
  22. Scrum and Kanban in product management.
  23. What is lean product management?
  24. Jobs to be Done. Creating products that customers truly need
  25. What is growth hacking?
  26. What is data-driven product management?
  27. A/B testing in product management
  28. Useful product management templates. Where to find them?
  29. Strategyzer tools in product management
  30. 5 useful product management tools
  31. How to create and manage product documentation?
  32. 6 essential tools for product managers
  33. How to use AI in product management