Even before a startup is fully launched, a key thing is to check whether the idea has any market potential. All activities related to the validation process can be carried out using modern digital tools. Check out our list of 10 useful tools to vet your business concept.

10 useful tools to validate your business idea – table of contents:

  1. Google Trends
  2. Ahrefs
  3. Quora
  4. Brand24
  5. Landing pages
  6. HotJar
  7. Typeform
  8. Growbots
  9. Appoint.ly
  10. MindMeister

Google Trends

Let’s start with a tool that is great for finding and analyzing trends on the market. We’re talking about a free tool called Google Trends. Using Google Trends is an easy way to evaluate business ideas on the basis of product popularity and search phrases. Google trends thoroughly analyzes what Internet users type into the search engine. This will allow you to verify if there’s any interest in a given product.


Ahrefs is a very good tool, valued by several users. It will help you understand how the competition on the Internet works, and who generates the most traffic for given key phrases. Ahrefs allows you to easily track links and makes it easy to analyze the visibility of potential competitors. It’s a good idea to use this tool both at the beginning of the validation process and later when the MVP is launched.


Quora is a Q&A (Questions and Answers) service. It is an extremely popular social network, not only in the United States. It is an ideal place to share knowledge. You can freely ask questions on a topic related to your business idea and quickly receive precise answers. Quora has about 300 million users per month.

10 useful tools to validate your business idea 10 useful tools to vet your business idea


A powerful and comprehensive Internet monitoring tool is Brand24. On the web, users are asking and looking for product reviews. This hints at what is currently a big problem for people. Brand24 allows you to catch mentions about a specific product, but also a specific problem. With this tool, it is possible to verify how often discussions about a particular topic take place and how often a particular problem arises. Brand24 also makes it easy to peep into the activities of competitors.

Landing pages

One of the elements of validating a business idea and verifying the product itself (even an MVP) is to launch a landing page. This is a product page that can be perfectly used in the validation process. Such a page provides a lot of valuable information, and at the same time allows you to collect data on potential customers.


This is a tool for monitoring user behavior on a website. It is also very useful for analyzing how viewers use prototypes. HotJar is a powerful tool as it can create heat maps of sites, count clicks, record user sessions, analyze contact forms, etc. HotJar is a useful tool for testing the functionality of prototypes, but also of final web products.


A very effective way to test a startup idea is using various types of surveys and forms. However, in order to make their preparation less tedious and time-consuming, it is worth trying out the Spanish Typeform tool. It should be added that this software is used by many global companies like Apple, Uber, and Nike. Typeform has several useful options and allows you to customize any survey easily.

useful tools


A Polish company has prepared a tool called Growbots, which is now used by companies around the world. This tool will also come in handy when verifying the market potential of your startup idea. Thanks to Growbots, you can reach the right audience more easily and measure conversion accurately. Growbots is a tool based on artificial intelligence.


Especially at the initial stage of the validation process, it is important to understand your potential customers and learn what their problem is. But how to get to know the representative of the target group well? Appoint.ly will help with this.

It will allow you to spend time with a prospective customer online, watching how this person uses your product. This is how 1-on-1 sessions on Appoint.ly work. This tool will let you generate personal links and send them to representatives of your target group to arrange meetings.


The process of looking for the best business concept will be much easier and more effective by using a platform like MindMeister. It is used to create mind maps, develop ideas and share them with other users. What is more, MindMeister allows you to take notes and plan projects. The tool itself is very intuitive and has a clear interface.

These are just a few out of many suggestions for tools that can be found on the market and that can support the validation stage. Everyone should find the tool that best meets their needs. Using such tools can greatly speed up receiving feedback from potential customers, and thus shorten the business idea validation process.

You’ve just read boout useful tools to validate your business idea. Other resources:How to create successful startup by hiring freelancers.

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Author: Andy Nichols

A problem solver with 5 different degrees and endless reserves of motivation. This makes him a perfect Business Owner & Manager. When searching for employees and partners, openness and curiosity of the world are qualities he values the most.

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