Business plan for e-commerce: how to construct, implement and start monetizing your online store

business plan for e-commerce

The functioning of even a small company should be based on a well-thought-out business plan. This document is a kind of framework, specifying the economic or production plan of the company. These are the company’s goals, tasks, and plans that are meant to be put into practive. Drawing up an effective business plan is the first step to achieving success, also in online sales. How to write a business plan to meet the tasks of increasing sales?

Online store business plan – table of contents:

  1. Business plan for e-commerce and its essence. The general plan of action
  2. An effective business plan. First – make sure to be logical and coherent
  3. How to write a business plan? The most important elements of the concept
  4. What is a business plan useful for?
  5. Business plan as a signpost to achieving goals
  6. Business plan for online store. Business plan – sample document
  7. Business plan – an example of implementation in the context of increasing sales
  8. Can you do without a business plan?


Business plan for e-commerce and its essence. The general plan of action

The business plan is one of the most important strategic documents of a company. It defines precise company objectives, based on an analysis of the market, the environment, or the competition. It is an axis, an important base, indicating concrete business expectations in an acceptable timeframe.

In its assumptions, it should look into the future – define the upcoming tasks and the concept of their realization. The plan can be a useful aid and a kind of verifier of the adopted blueprint. Above all, it must be written in simple language that is easy to interpret – no matter if it’s a traditional business concept or a business plan for e-commerce.

An effective business plan. First – make sure to be logical and coherent

A structured document not only allows you to organize the opportunities, risks, threats, and possibilities that arise in your company’s environment. The versatility of a good business plan also lies in the document’s wide applicability. Its preparation must be objective and reliable.

As early as the memo stage, it is useful to break down individual points and analyze their validity. A business plan for an online store should be implementable from start to finish.

How to write a business plan? The most important elements of the concept

Any good enterprise strategic plan should have a detailed business case. A business characterization is a thorough explanation of the tasks performed by a company, along with an explanation and justification of the business objectives.

The description must give the reader a realistic picture of how the company operates. The company definition, further on in the business plan, is supplemented by a detailed analysis of the market, competition, or operating environment. An important part of the concept is the definition of the financial movements within the company.

What is a business plan useful for?

Creating an effective business plan for e-commerce allows you to materialize your ideas into concepts. This is important in the context of determining whether ambitious plans related to business development have a chance of being realized in practice.

In addition to its informational and analytical function, the business plan will also be an official document that opens the way to obtaining grants and subsidies. Since different institutions have different guidelines for strategic concepts, it is advisable to become familiar with the entity’s guidelines in advance.

Business plan as a signpost to achieving goals

The document will also serve as a signpost, especially in the initial phase of the company’s operation. Determination of objectives, the vision of the future, systematization of issues related to finance will allow for more efficient management of the business entity.

If we know how to write a business plan, we will also be able to successively follow the guidelines in the concept document. A business plan, like a map, keeps you from getting lost in each step of your online business.

Business plan for online store. Business plan – sample document

The correct prioritization of the various assumptions can be accomplished in a 6-point plan that includes all the necessary information. The first paragraph should explain the name of the company, along with a description of the core business. The second point specifies the detailed characteristics of the company, based on the main objectives, the object of activity, target group or area of operation. The third paragraph synthesizes the competition on a macro scale and analyzes the environment. Subsequent paragraphs of the business plan should deal with operating strategy, work organization and financial issues.

business plan

Business plan – an example of implementation in the context of increasing sales

A business plan for an online store will be able to perform external as well as internal functions. In the context of internal tasks, we can talk about, among other things, increasing the efficiency of online product sales.
The strategic concept gives you an idea of the actual competition in the market, so you can better adapt the characteristics of your products, their quality or their price to the needs of your target group. It is also an opportunity to expand sales channels or adapt them to emerging opportunities, risks, threats and challenges.

Can you do without a business plan?

A business plan for e-commerce, the assumptions of which will be implemented by the company, is the absolute foundation of any significant online business. Moreover, the various elements of the business plan should be developed and modified on an ongoing basis, along with changing conditions. If you want to start making money selling products online, it will be essential to draw up a professional concept, implement it and stick to its guidelines.

Read also how to create a branding strategy for a startup and how to approach PR in a small business.

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