Personal branding is most often discussed in relation to marketers, salespeople, graphic designers and other professions that require soft skills. To this group we should certainly add HR, although the goal of a person operating in this field is different – while most professionals building a brand are concerned with acquiring a client, a recruiter is focused on getting an employee (which requires a different approach). So how to build your personal brand as a recruiter? Check out these 5 easy steps.
Personal brand as a recruiter – table of contents:
- Be active in social media
- Ensure the right presence
- Think what you want to show
- Build credibility
- Remember about networking
1. Be active in social media
If you actively source job candidates on a daily basis, you are well aware of the fact that nowadays the best platform for recruitment is LinkedIn. Through this portal, you can search for candidates (according to various criteria, such as location or position), view their profiles or check their activity, which allows you to learn at least a little bit about the person on the other side of the screen, so that you can decide whether to contact them and generate interest in the offer.
You are more likely to get a response when a candidate reads your profile and sees how you communicate. The more a potential candidate learns about you from your LinkedIn profile or other social media accounts, the more likely they are to respond to your message, which will allow you to present an offer and convince them to take part in the recruitment process.
What’s more, creating valuable content regularly (e.g., sharing knowledge and experience, describing best practices) – for both potential employers and employees – is a way to capture your audience’s attention and ensure that a potential candidate comes across your offer and decides to respond before you take the first steps.
2. Ensure the right presence
“Fine feathers make fine birds” – these words perfectly describe the most common attitude towards another person, especially in the age of the Internet, when we observe people who we have never met in person. Making the right impression requires not only taking care of professional content (e.g., avoiding glaring errors or typos), but also posting aesthetically pleasing and interesting photographs that will properly convey what kind of person you are and what you want to say to your audience.
3. Think what you want to show
“Content is king” is still a valid saying that applies both to companies and personal brands. When creating content for your channels, you must first ask yourself some important questions to decide what kind of communication strategy you will adopt:
- What topics are important to you?
- Are there any workplace practices that you agree with and think should be promoted?
- What are the ills of HR processes?
- How do candidates of different ages behave?
- What should change in the labor market?
Your observations will certainly meet with interest – provided they are sincere and created in a way that shows you know your professional field. What’s more, audiences enjoy observing people who show themselves online – their routine, habits, daily life, character traits or even thoughts unrelated to their industry, but affecting everyone to some degree (such as political decisions or economic issues). By choosing to publish diverse content, you will build an authentic and trustworthy image for your audience, which will facilitate your recruitment efforts.
4. Build credibility
Reviews of companies you helped to attract a valuable employee, as well as candidates who found their dream job thanks to you, will support you in this undoubtedly difficult process. Nowadays, when every company and person can be verified on the Internet, most people trust product and service reviews – and it’s not different for recruiters. When you stop being the only person talking about the value of your personal brand as a recruiter, its importance will undoubtedly increase.
5. Remember about networking
However, mere presence on various social media channels and publishing content regularly is not enough – you also need to interact with others, both on your profile and by commenting on other people’s posts. This is the easiest way to increase your visibility and expand your audience. It is also worth going beyond the online world – participation in various trainings, industry conferences, job fairs or other events for HR professionals will allow you to reach new people, strengthening the position of your brand.
The tips listed above are just the basic steps you should take to properly build your personal brand as a recruiter. This will undoubtedly be a great challenge – especially since HR topics often raise a lot of questions and emotions among audiences – but it can translate into satisfactory results.