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The 6 most common mistakes entrepreneurs make in Google Ads

An effective advertising campaign in Google Ads does not have to cost a lot. Especially if it is skillfully run. Based on our experience, we […]

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Google Ads advertising opportunities

…and why should you use them? To that second question, the answer is obvious: in July 2020, Bing’s search engine accounted for 6.43 percent of […]

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Google Analytics in e-commerce. How to use it?

Google Analytics, which we have already written about in the article, is the absolute basis for all activities on the Internet. In fact, thanks to […]

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Google Analytics. What is it and how do I start using it?

Whether you’re running a blog or a sales page, Google Analytics is absolutely essential to see what your efforts are doing and what you can […]

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How to promote a small business on the Internet?

Promoting a company on the Internet, especially a small one, is becoming an increasingly difficult task. However, with a few free or low-cost actions, you […]

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How to use LinkedIn in marketing?

LinkedIn, a social platform used by over 660 million users daily, can be a great place to increase awareness of your brand, build a community […]

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WooCommerce and WordPress, a quick way to start e-commerce

Entrepreneurs planning to start selling in the digital channel can choose from SaaS platforms such as Shopify or BigCommerce, but then they do not have […]

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Omnichannel in e-commerce. Why is it worth to conduct multi-channel sales and how to do it?

The share of e-commerce in the global economy is growing, and Amazon remains the most valuable brand in the world, provoking the end of traditional […]

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Personal branding. Building a personal brand of a freelancer

If you’ve decided to work as a freelancer – congratulations. You probably have the skills that potential business partners want. What you’re probably missing is […]

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E-mail marketing. How to prepare an effective campaign?

If today almost every internet user has at least one active e-mail address, preparing an effective e-mail marketing campaign shouldn’t be too much of a […]

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E-commerce platform. What should you pay attention to when choosing it?

Choosing the best e-commerce platform for small and medium-sized enterprises is not easy. Sellers should pay attention to the architecture and related customization possibilities, functionality, […]

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Content marketing in 2020 – what else can you improve in your activities?

Content marketing aims to build a bond with your target audience. The systematic delivery of content consistent with the needs of recipients, which builds brand […]

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