Advertising on Facebook, remarketing, marketplaces… There are many ways to reach customers. Here are 18 ideas to increase sales without lowering prices – check it out!
How to increase sales?
1. Add your business to Google Maps to increase sales
People interested in buying products or services (especially hairdressers, beauticians, gyms, or car mechanics) very often look for them near their place of residence. That’s why Google has been showing users a result and searches that closely match their geolocation for a long time. And so, after entering the example phrase “car mechanic” in Google, the results for a specific location are displayed, for example, car mechanics from Mainz, not from all over Germany.
After entering the phrase “beautician” or “beautician Mainz” in Google, the search results display not only advertisements and links to websites, but also a map with local beauty salons marked on it.
Additionally, a virtual business card with opening hours, contact details, and customer reviews are attached to each point on the map. Therefore, it is worth informing potential customers about the presence in a given place by adding your business to Google Maps – the more that it is completely free.
2. Sell through partners
Think about partners and integrations. Find companies and portals with similar topics and establish cooperation with them. For example, if you sell trips abroad, you can contact travel equipment stores or various travel portals to have your banners displayed or to recommend your services through an affiliate program. If you are an English translator, work with, for example, copywriting companies. Look for connections and business opportunities wherever you can. This way you will increase your chance of reaching many new customers potentially interested in your services. If you don’t have the budget to pay commission, consider recommending your barter services to each other.
3. Sell in marketplaces
Marketplaces are online sales platforms (or markets), usually thematic, on which you can display your products or services. Selling through marketplaces is a good idea especially for beginner brands that don’t have too many customers yet and find it difficult to break through the competition. Marketplaces are visited every day by thousands of Internet users.
Platforms of this type offer the opportunity to reach a huge number of buyers. In return, however, they charge quite large sales commissions, usually around 20-30%.
4. Build a social media community
Social media, despite shrinking reach, still makes it possible to reach thousands of recipients, build a group of committed fans, and direct sales. Choose the right social channel and let your potential customers know you. Build good relationships and tell people about your business in an interesting way. Engage your fans: ask questions, chat, comment, share your opinions on something, show your products, and photos from behind the scenes, stay up to date and use trends.
Unfortunately, there is no recipe for success in a week. However, if you are consistent and patient with what you do, social media will certainly help you increase sales and grow your business.
5. Advertise on Google AdWords
Google AdWords, or ads displayed on the Google search engine and its content network, allows you to reach new customers, attract old ones and increase sales. Your ads may be shown to users who search for terms related to your products and services or browse various websites on similar topics.
For example, if you run a china shop, you can advertise for “porcelain coffee cups”. When a user enters them on Google, your ad will appear next to the search results or on websites related to that topic.
6. Advertise on Google Shopping
Google Shopping is a service created for online stores, operating under the Google Merchant Center. The service allows you to present your offer with the help of product ads, i.e. ads containing a picture of the product, price, and seller name.
To create product campaigns, you must link your AdWords account to your Merchant Center account.
7. Advertise on Facebook will increase sales
An advertising campaign on Facebook allows you to reach a well-defined target group that may be potentially interested in your products or services. In this way, you can reach residents of specific cities and districts, people running their own businesses, fans of competition on Facebook, people with specific interests, and even friends of your fans and users who visited your website in the last 30 days.
8. Make use of trends
Observe the phenomena occurring in the network and react to them. For example, spring is the time when Internet users look for more information and offer on DIY – especially tools and metal articles. 66% of people who plan various repairs or alterations in the spring season look for such articles on the Internet. In July, on the other hand, the number of inquiries related to electrical appliances, articles for home and interior design, especially throws and pillows is increasing. It is worth taking advantage of this by preparing advertising campaigns in advance and increasing your marketing budget at the same time.
9. Make use of remarketing
Remarketing allows you to display ads to people who have previously visited your website. Your ads can follow them when they search for information on Google, browse the web or use various mobile applications and remind them of your brand.
Thanks to this, you can, for example, reach people who added a product to the cart but did not complete the transaction, or customers whom you want to encourage to further purchases.
10. Participate in forums and thematic groups
You can also promote your products and services on forums and thematic groups where your potential customers show up. Remember, however, that no one likes spam. If you run a shop with computer hardware, you can, for example, engage in topics related to laptops and computers and advise Internet users in the selection of equipment – thus building the image of an expert in their industry – at the same time recommending your products to them from time to time.
11. Send samples
If you have the opportunity to present your products (e.g. in the form of a sample or a miniature of the product) in stationery stores or during events at which your potential customers appear, take advantage of this. A small gift handed directly to the person concerned will make the customer remember your brand better and associate it with a positive experience. To increase the chance of a sale, you can do so, for example, in exchange for providing contact details, such as an e-mail address.
12. Take care of SEO – that’s essential to increase sales
SEO is a concept that every entrepreneur should know. The website itself is not enough to make money. The website needs traffic, i.e. customers who will visit that website. For this purpose, it is worth making this task easier for them and ensuring a good position in the search engine – so that a specific website is the first one that the user will find when searching for information related to a given industry, product, or service. Well-conducted SEO will guarantee increased website visibility as well as brand awareness among customers.
And if you want to improve your SEO text creation read our article: “SEO content writing”
13. Create a blog
Writing a corporate blog is a good way to build your company’s image on the Internet. It may also increase traffic on the website or in the store. As interesting and substantive content appears regularly on the blog, readers will visit it more often. If a company presents itself on the blog as professional and trustworthy, this image will also spread to its products and services.
Some companies outsource blogs to their employees, while others hire copywriters. It is important that the content creation is done by a person who has at least a little idea about the industry, can write correctly, and will also find time to run a blog.
14. Write guest articles
Reach out to the various portals, websites, and thematic blogs your potential customers look at and offer them a guest article. For example, if you run a herbal medicine shop, it might be a good idea to write an article about cheap, natural substitutes for expensive creams. If you deal with 3D printing for companies, technology portals may be interested in an article about the specifics of such a business.
In this way, you have a chance not only to reach new customers but also to mark your presence on the Internet. Besides, it also benefits SEO. It also helps to present yourself as an expert and a reliable, trustworthy company. If you don’t have time to write, try to find interesting articles and the latest industry news and comment on them. You can also send your opinions to journalists. There is a chance that your comment will be included in the publication.
15. Take care of the user experience
The website of an online store must encourage shopping – both in terms of its appearance and ease of navigation. It should be designed to meet the needs of not only the seller but most of all the customers. In many stores, the registration process is tedious and time-consuming, as is the shopping procedure itself, which causes many customers to be discouraged and give up. Going through the basket, fill in all fields, finalizing the transaction… Maybe it is worth it to be simplified?
Experiment with forms and A / B tests, to check which ones are the most convenient for customers? Or to buy without registration? The implementation of some of those changes need not take the time or specialized skills. However, it can make it easier for customers to use the e-shop and significantly increase conversion. Especially at a time when consumers pay more and more attention to the convenience of shopping rather than to prices.
16. Hand-out the flyers
Don’t close yourself to offline activities. Leave flyers in the places where you expect to meet your potential customers. For example, if you run a caterer, it might be a good idea to bring flyers to local office buildings or health clubs. Simple, isn’t it?
17. Show up at the fairs
An entrepreneur’s schedule is always tight, but it is worth taking some time for industry meetings, thematic fairs, and conferences. There you can meet potential customers and establish valuable business contacts. Talk to people, talk about your business, give out business cards, collect feedback, make friends, and sell it. The more people learn about your business, the better.
18. Track the effects
Imagine if one of the goals of the brand was to increase the sales of rings by 30% in the first two months. During this time, it is worth verifying how much the brand has become towards achieving this goal. Which campaigns generated the most sales, which products were selling the best, and who actually bought the jewelry? Where did the greatest traffic come from and which activities did not bring satisfactory results? Knowing the user and effects better means more transactions. That is why it is worth analyzing the information that we can collect and follow the results of our own research. This can be done, for example, with the help of Google AdWords and Google Analytics. With the use of Google AdWords, you can check, for example, which keywords are most frequently searched by users. Google Analytics will help you assess which campaigns are profitable and how to plan new activities.
What are your ways to increase sales? Be sure to share in the comment.