To create a Google Analytics account, you need a basic Google account that you use for services such as Gmail, Google Drive, Google Calendar, and YouTube. Importantly, it should be an account that only you – as the website owner – will have access to. Of course, you can share your Google Analytics account with other people as well, but you should be in full control of it. This rule applies especially to website owners who entrust SEM activities to external specialists.
After creating an account, you need to configure it. What does it mean? The point is to properly organize monitored sites. If you have one – no problem. However, if you want to monitor all your company websites, which you have, for example, 20, you need to think about the proper organization and clear nomenclature. This is important because once a configuration is established, it cannot be simply transferred to another account, keeping all historical data.
After completing the configuration, just click the ” Get Tracking ID button ” to – after accepting the terms of Google Analytics – receive the Google Analytics code, which should be embedded on the website in the section.
For sites built on the WordPress engine, you can use appropriate plugins, such as Google Analytics by Yoast. In that way, you can easily install the code, no matter what theme is used.
However, the installation of Google Analytics will vary depending on the platform used (i.e. a content management system such as WordPress, a website builder such as Wix.com, or e-commerce software such as Shopify). In the case of the most popular programs, however, you can easily find the appropriate instructions on the web.
After installing the tracking code, Google Analytics will be able to collect and monitor all user behavior on your pages.
Once you’ve set up your specific goals, Google Analytics will be able to track conversions and provide you with key information to help you determine your site’s performance. To put it simply, Google Analytics will know when your actions bring the desired effect, and when you need to change something to make it happen.
You can profit out of the purposes:There can be a maximum of 20 targets that cannot be deleted but can disable them so that reports are generated.
Templates can help you set up goals that will align with your business goals. However, if they don’t reflect your organization’s goals, there’s nothing to prevent you from setting up your own custom goals that better describe the behaviors you care about the most.
When you select Smart Goals, Google Analytics will evaluate the result of each visit to your website to help you determine which visits could lead to conversion.
Would you like to know how to use Google Analytics capabilities in your e-commerce business? Read the article about it!
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