Google Analytics provides us with detailed knowledge about the source we “deliver” to our website, but in the case of e-commerce, when we earn money by generating sales, this is just an introduction to our analytics. E-shop owners need to go deeper to know what activities affect sales, what revenues are generated, how many transactions are closed, and… more.
In Google Analytics, e-commerce and transaction data are available in the navigation bar on the left (” Conversions”> “E-commerce”).
From the “e-commerce” tab in Google Analytics you can learn a lot about:First, you need to install Google Analytics.
After implementing the tracking code, go to the bottom of the navigation bar, to the “E-commerce Settings ” tab in the “All Website Data” section. Then you just need to set it to “On” to enable e-commerce tracking.
After enabling this module in Google Analytics, you need to add a code snippet to the pixel already installed on your website. After you’ve set up tracking, check that everything is working by performing a test transaction.
If you are familiar with the basics, you may also be tempted to incorporate more advanced analytics such as “Related Products” or “Enhanced Ecommerce Reporting“. A great advantage of the extended reports is the possibility of dividing user groups into particular segments, which enables the analysis of the behavior of users who, for example, came to the website only thanks to one specific campaign.
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