Content marketing strategy aims to build a bond with your target audience. The systematic delivery of content consistent with the needs of recipients, which builds brand awareness, plays a key role. An example of content marketing is a garden shop that publishes practical advice on growing a plot. In this case, customers are more likely to make a purchase in it than from a foreign seller. Effective marketing activities require systematic modifications to meet the needs of recipients.
Effective content marketing strategy – what does it mean in practice for you?
Attractive marketing content will not only allow you to reach your target audience directly, but also allow you to get the effect of viral spreading as your audience will be willing to share it with others. This will make it easier for you to reach new people and build a bond with them, which will translate into long-term sales. Good relations between the seller and the recipient allow you to sell expensive products regardless of the competition on the market. Of course, a certain percentage of people will buy cheaper from competitors, but the vast majority will be loyal to you or your company. Therefore, prepare a content marketing plan for the coming weeks or months.
How to create a good content?
To find out how to create good content, systematically research your target group. If you already have a target customer profile, e.g. in terms of gender, age, interests, etc., then consider whether it is worth including more detailed information, i.e. marital status, job position, earnings, place of residence, education, etc. Problems and needs of potential clients play a key role and they change over time.
Remember that the development of technology causes new problems for recipients. However, solving them and giving advice are the basis of effective content marketing. Although systematic publication plays a key role, you should also focus on quality. Instead of running a dozen profiles on different social media platforms, focus on a few to get yours the content was appealing. Analyse the accounts you have and consider whether keeping all of them actually reduces the quality of the content.
Social media platforms such as: Facebook, You Tube, Instagram and Linkedin. An effective tool that you should use to build a brand and bond with the target group is a blog that requires proper promotion. Remember to include a newsletter that your recipients gladly read. Only up-to-date methods with current trends will allow you to conduct effective content marketing, what can it be?
Content marketing with the use of video and live-streaming
Video is still highly effective in building trust and bonding with the target audience. Most video publishing platforms provide statistics against which you can perform analyses. Live streaming, i.e. sharing in real time, is still popular in 2021 . You can use this form of communication, among others on: You Tube, Facebook, Linkedin, Instagram and even a website. How to create good content using such forms of communication? Focus on free solutions to customer problems and present the effectiveness of your product or service. Live events are highly effective as they allow you to ask your audience questions in real time. Therefore, an important part of a webinar or live presentation is the Q&A session. To add variety to your content, you can conduct live conversations with influencers, as well as report on industry events. Thanks to this, you will start engaging potential customers and you will sooner convince them to buy.
Interested in video marketing? You can learn more from our article “Video Marketing for Small Business“
Using content optimization for voice search
Voice searches have been popular for many years and it has remained so in 2021. If you want to match content marketing to the prevailing trends, then optimize your content in accordance with voice search .Remember that users of voice search systems often use long and complicated phrases in the form of sentences.
For example: instead of “good dentist Wroclaw”, the query may read: “Where can I find a good dentist in Wrocław?” However, questions must be answered quickly and concretely. Therefore, the optimization of the content for the long tail, i.e. the long tail of the key phrase, plays a key role.
Content marketing strategy and SEO
SEO (Search Engine Optimization) is the optimization of content for search engines that requires systematic actions. The main advantages of positioning include:
- greater visibility of the page in search results
- more website visitors
- reaching potential customers
- increase in brand recognition
- building trust in the brand online
- business development and profit increase
- advantage over the competitors
Most users search for the information they want on Google. Therefore, proper website positioning will allow you to gain potential customers for a long time. Remember that Google algorithms are constantly changing, therefore SEO activities are a continuous process that must be systematically updated. A blog with entries with key phrases plays an important role in positioning. The Google search engine cooperates with You Tube all the time. Therefore, the titles and descriptions of films with the appropriate repleteness of key phrases are also displayed in Google search results. If you decide to conduct SEO activities on your own, remember to systematically check keywords, e.g. using Google Keyword Planner. Search engine optimization is a long-term strategy that is used to drive potential customers to your blog from the top organic search results and makes content marketing more effective.
Correct use of SEO will definitely boost your business. Learn how to write and format text to increase traffic to your website