What are the benefits of social media for small business? Can it bring targeted traffic to your business website? If you don’t have an online presence in social media, you’re missing out on a big chunk of internet searchers. It’s a fast and effective way to reach more people around the globe. Facebook and Twitter aren’t the only games in town either, now you have Instagram, Pinterest, Reddit, YouTube, LinkedIn, and more. That is a lot of avenues to spread your message.

Benefits of Social Media for Small Business

More people follow businesses on social media groups than celebrities these days. While a few people are checking out their favourite celebrities’ posts on Twitter, others are keeping up with Forbes Magazine, Neil Patel, and other business-focused sites on other channels. There are twice as many social media outlets as there were a few years ago totaling up to 3 billion users worldwide.

1. Growing Your Brand Awareness

Social media marketing makes it easy to let the world know who you are and what you’re all about. Studies have shown that consumers tend to buy from businesses that they trust and have a relationship with. By posting content on social media channels, your audience can read about your values, your mission, and the types of things you care about, giving them valuable insight into your company’s brand.

2. Gain More Visibility

Although posting on social media platforms doesn’t give a direct SEO boost, it does help Google know what content readers deem as valuable and relevant, which can help raise your ranking when people start visiting your content. Whenever you post something on Facebook or another social media network, you get a backlink to your website which helps, plus readers can consume your content, like it, and visit your website to find out more about you and your products or services. Increased traffic to your website, as well as high-quality links, helps you rise higher in the search engines.

3. Increased Website Traffic

Social media for small business is one way to reach a diverse group of people in a way that is personable, useful, and entertaining, letting people see that you’re a real person like them, and not a cold, distant corporation that doesn’t care about the real issues consumers face.

It gives you the opportunity to connect with potential customers you may otherwise not have found, that may be interested to try your services. If you begin posting real, thought-provoking content on your social media channels and interact with people who comment on it, you’ll begin to see a rise in your site visitors and more traffic coming in from different places.

4. Promoting Your Products and Services

You may have the greatest product since sliced bread, but if nobody knows about it, it won’t do you any good. You can write about the problems that your product solves and the benefits it offers users. Look at social media posts as an extension of your blog, write about how your products or services will benefit the community. Remember, people want to know “what’s in it for me?” when presented with a proposition to buy something. Answer those questions with your content.

5. Stay Fresh In the Mind of Your Readers

If you want people to remember you and something you said, you need to interact with them on a regular basis. It won’t happen if you just post one or two stories, blog posts, or articles and then never do any more. You have to stay on top of it and keep writing new content that your audience will love to keep them reading and visiting your site.

It’s a known fact that people who are active on social media check them daily to see what’s new. Many people get a majority of their news and entertainment through social media in the form of posts, stories, videos, and special event announcements. They may check their accounts multiple times per day to keep track of what’s going on in the world.

6. Source of Low-Cost Advertising

Besides writing high-quality content and responding to comments, many of the sites have tools you can use such as Facebook Ads to promote your business for a low cost. You can set a daily limit and run an ad campaign to help reach more people in your target audience. You can boost a post or run an ad campaign with a set $$ amount to run until it reaches the predetermined limit you set.

Paid advertising gives you the opportunity to connect with prospects that haven’t heard about your business yet. You can tailor your ads to appear in the search feed of people searching for the types of products or services your business offers. You can extend your reach to a broader audience to obtain new leads and followers for your business. This can lead to more conversions and more sales for you.

Social Media Sites Offering Paid Advertising:

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7. Uncover Valuable Insights Into Your Prospects

Social media is a valuable tool for gaining information about your customers’ search habits that can help you make better business decisions. Social listening tells you how your customers feel about your brand. You can find out what they’re saying about your business and answer questions they may be asking. One more way to connect and engage.

What do they like about the business? What can you do to better meet the needs of your target audience? You can help your business stand out in the crowd by knowing the answers to these questions and implementing them.

The benefits of social media for business are many. This type of marketing offers a lot of good benefits for you and your brand. It can help you engage with your customers, bring in more traffic, and convert leads into sales. If you haven’t created an online presence on social media yet, there’s no time like the present.

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Author: Laura Green

There’s probably no social media channel or tactic that Laura doesn’t feel confident about. Whether it’s jumping on the latest TikTok trend, launching a Pinterest campaign, or live-streaming on YouTube - this Social Media Ninja has done it all.