Let’s say that you’re starting your business. First, you need to work on your offer and develop your services, second, gain new customers, and third, minimize costs. What comes to the rescue is coworking, an ideal solution for people who want to work efficiently and prefer to surround themselves with stimulating, creative minds instead of working alone. Read on.
Coworking space – table of contents:
- What is coworking?
- Cost reduction
- Expert advice
- Creative environment
What is coworking?
In other words, coworking is working together, in a shared space, but separately – on your own and at your own desk. Instead of working in an office or in a home environment, which tends to be less effective and distracting, you can decide to rent a modern coworking space full of inspiring people and fostering innovative ideas.
More and more freelancers and startups decide to use coworking spaces (e.g., specialists, graphic designers, architects, journalists, photographers). Interestingly, according to a survey conducted by Office Nomads and Emergent Research during the Coworking Unconference Conference, as much as 84% of people – thanks to using coworking – feel more engaged and motivated to work, and 89% indicate that a coworking space makes them… happy.
Why? Here are 6 reasons why coworking can make you smile.
When starting a business, we usually either choose to work from home or in a rented place. However, renting an office involves unnecessary costs and a space that you usually do not fully use at the beginning.
For many people, a better solution is to rent a single, well-equipped desk in a business incubator or a coworking space, which also has offices and conference rooms available for meetings with clients. This solution helps minimize costs and maintain a professional image of your company.
What is extremely important, not only for fledgling businesses, is the opportunity to benefit from the expert knowledge. Business incubators usually have contact with specialists and experts whose ideas can accelerate the development of your company, and who are able to provide assistance in, for example, choosing the right marketing tools or preparing a speech for investors.
Everyday work can be tedious and it’s easy to fall into the trap of losing efficiency – you work a lot, but less and less productively as you lack positive motivation. Working in a place full of open-minded people from various business fields, while having the opportunity to observe other entrepreneurs and their approach to projects, you stimulate yourself to work constructively, as well as improve your focus and increase productivity. In addition, most coworking spaces are arranged unconventionally, which fosters creative thinking.
Growing a customer base quickly is the dream of every entrepreneur. Being close to people working in interdisciplinary fields is deeply inspiring. It allows you to refine your idea by getting feedback from many different sources, but also to get in touch with the right person. Your contact list expands, and your company starts to be recognizable in the business community.
Another advantage of renting a desk in a business incubator is the opportunity to take part in the events held there, not only as a participant, but also as a speaker. Such events are an excellent occasion to present your startup and get to potential customers or business partners. This is a solution that can significantly accelerate the growth of your company, and help reach the media and bloggers.
What if you aren’t a fan of getting up early? Some coworking companies allow you to use your desk at any time, 24 hours a day. Many night owls or people who tend to work longer than eight hours a day make use of this option.
These are just some of the benefits of working in an interdisciplinary environment. To find more of them, just join a coworking space. Perhaps a desk in a coworking space will prove to be just what your business has been missing.