Building brand awareness (so-called branding) is the basis without which it is difficult to imagine undertaking any business activities. The…
Verbal elements, next to the visual ones, play an equally important role in the branding strategy. After all, the presentation…
“Tell the story of the screws we produce in such a way that the story is as moving as the…
There are many reasons to increase order value in an online store. The main benefit of increasing the average order…
Name, logo and slogan form the "holy trinity" of brand identity. They are the elements most often noticed by the…
With the help of Google Analytics you are able to analyze your website traffic. Before you start it's good to…
Podcasts are an ever-growing group of online publications. Thousands of them are created every year: some of them achieve significant…
Robert Cialdini, a renowned psychologist and author of Influence: Science and Practice, has shown that people who make uncertain choices…
If you think that PR is only a domain of big corporations, it means that you haven’t realized yet what…
When you already know the tools of e-mail marketing and the possibilities that lie behind them, it is time to…
Preparing store for Black Friday - at this time of year a problem for almost every store owner. Digitalization, and…
If an employee is a business card of the company, every effort must be made to ensure that they enjoy…