Trends in public relations fluctuate. Amidst the oceans of data generated by our modern digitalized society, the branch has successfully…
In the era of growing consumer awareness and new challenges in the modern world, Corporate Social Responsibility (CSR) is an…
Competing in business does not come down only to the product aspect. Competitive conditions prevail also in the area of…
Public relations vs marketing - these terms, although rightly associated with the sphere of business management, are often misunderstood and…
A press release is a collection of relevant information addressed directly to the audience of a media message. This short…
The image of a company in its environment is of great importance for its business success. This is of particular…
A PR campaign and a PR plan - the complexities of definitions in public relations can cause a real headache.…
2021 is a unique year in many ways. The adverse pandemic situation has refocused many ways of doing business. Companies…
We are increasingly willing to release ads on popular social media sites. Before you burn through your budget on these…
Each of us has encountered a situation when it is better to prepare "on the spur of the moment" than…
Traditional Public Relations activities aim at maintaining a good image of a company or a person by means of mainstream…
There are many interesting and diverse tools for handling public relations. One of them is often underestimated, namely event marketing.…