If you’ve ever used technology before (which you have if you are reading this article), then you have benefited from the work of a dedicated and talented UX designer! What does a UX designer do? A UX designer is a professional designer who focuses on understanding user needs and defining a strategic approach to solving their problems. While nearly any interface can benefit from a designer’s touch, modern UX designers focus on building and implementing digital interfaces for clients.
Are you wondering if a UX designer is right for your company, or considering a career path in UX design yourself? Or maybe you’re just asking yourself: what does a UX designer do?
Here are ten things you need to know about UX designers and their role in the modern digital marketplace.
A UX designer brings a wide range of benefits to any company, from small start-ups to giant corporations.
The User Experience (UX) your customers have with your product can make or break the venture’s success. Even if your product is useful and has some great qualities over similar products on the market, users will not be satisfied if the UX is poor, and they may leave your product in favor of another.
A good UX design can attract new business for a company. At the same time, a bad user experience can scare off potential customers or at least turn them away from using your product even after trying it out. A bad user experience can result in a business loss, while a good user experience helps bring in new customers and make them loyal.
The overall UX makes a difference if users will stay with your product or not. Good UX design leads to long-term relationships between the customer and the company, while bad UX design usually leads to losses.
A good UX design makes it more than likely that users will speak well of your product and recommend it to their friends or family. A bad user experience usually leaves customers disappointed, which decreases the chance that they will tell others about you.
Now that you’ve seen what a UX designer does now, learn about educational options to prepare yourself for this growing field. If you’re already working in UX design, uncover what your colleagues did to land their first job in the field. And if you don’t see an immediate fit with UX design, explore other career paths to use your visual design skills.
We hope you found the answer to the question: What does a UX designer do? Would you like to share your thoughts on this? Feel free to comment below.
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Author: Klaudia Kowalczyk
A graphic & UX Designer which conveys into design what cannot be conveyed in words. For him, every used color, line or font has a meaning. Passionate in graphic and web design.
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