Impressive product presentations for tradeshows and meetings, video marketing and advertising, and educational materials – until recently, creating these materials was not only time-consuming but also expensive. It often required not only a film crew and marketing staff but also the expertise and time of those responsible for product development and technical support. What is more, the process had to be repeated for each video.
Today, this process can be greatly simplified based on the texts and materials we already have. And these are just some of the possibilities that the use of AI video brings. The development of the technology is opening up new horizons for companies, allowing those who don’t specialize in video creation to prepare high-quality video content. With tools like AI video generators, companies can significantly increase the volume and value of production.
The latest AI video generators offer a wide range of capabilities:
Keep in mind, however, that AI video generators are still in a very early stage of development, and currently only produce short videos lasting a few seconds or so. The greatest expectations are for Sora, a brand new tool presented by OpenAI, which will allow users to generate realistic videos up to a minute long. However, even in this case, editing skills and multiple iterations will be needed to assemble a longer, compelling video piece that tells an engaging story. Nevertheless, the potential of these technologies is already enormous.
Runway (https://app.runwayml.com/) offers a suite of AI generative tools such as text-to-video, image-to-image, and the ability to train custom AI models to generate images.
In addition, Runway has features like:
Recently, you can also use the text-to-speech option, which is the ability to generate voice from typed text and even clone your voice.
For new users, Runway offers a free plan with 125 video credits, three projects, and export at 720p resolution. The standard plan at $15/user/month offers 625 credits and exports at up to 4k resolution.
Source: Runway (https://app.runwayml.com/)
Synthesia (https://www.synthesia.io/) allows users to create realistic videos with digital avatars. Its basic advantage is that it supports more than 120 languages, with many local variations and reflecting different emotions. There is also a large selection of predefined avatars that are perfect for business presentations. You can also create an avatar that perfectly suits your company’s needs. And even clone your appearance and voice to create a personal brand or promote your company.
The pricing for Synthesia starts at $22.00 per month and includes ten minutes of video. It offers 70 avatars to choose from and uses automatically generated subtitles, among other features.
Synthesia is intuitive to use, making it an ideal option for those taking their first steps in the field. What’s more, the platform offers free educational resources on its features and the basics of creating effective business videos, making the learning process much easier and more accessible for users.
Source: Synthesia (https://www.synthesia.io/)
Colossyan, a direct competitor to Synthesia, provides a diverse range of avatars. It is an AI video platform that allows us to create videos with presenting – monologuing or dialoguing – characters. It is easy to use and can be accessed directly from a web browser at https://www.colossyan.com.
The process of creating an AI video in Colossyan is as easy as preparing a PowerPoint presentation. To produce a video, all you need to do is enter text, place an avatar in the desired location, and design a slide with the appropriate points.
One of the most interesting features is the creation of training videos to introduce new team members to the company. It is possible to add your own video to the video and supplement it with a text presentation.
HeyGen (https://www.heygen.com/) is the next step towards realistic corporate AI videos with avatars. It offers a variety of useful tools and features that allow users to quickly create a unique video – the video is created in just a few minutes.
HeyGen is designed to generate natural-sounding text and create high-quality, eye-catching videos in no time. It supports over 40 languages and 300+ accents. It also allows you to clone your voice and even create an avatar with your own gestures based on a short recording.
A free trial allows you to create a one-minute video. HeyGen offers three plans: Essential, Standard, and Premium, with the Essential plan starting at $24 per month if you choose an annual subscription.
Source: HeyGen (https://www.heygen.com/)
Stable Video Diffusion (https://stability.ai/news/stable-video-diffusion-open-ai-video-model) stands out from other video AI generators with its ability to transform static images into video AI and its experimental profile. Most promising is its potential to generate custom animated content and visual effects for film production.
The Stable Diffusion Video model is capable of converting static images into high-quality video sequences. It is currently in the research phase and is not intended for commercial use. However, it already holds great promise for creators of advertising and social media materials.
Source: Stability AI (https://stability.ai/news/stable-video-diffusion-open-ai-video-model)
Sora (https://openai.com/sora), OpenAI’s latest creation, demonstrates a revolutionary approach to video content creation. While not yet available to users, we already know that what sets Sora apart from other video generators is its ability to create highly realistic scenes based on simple text commands.
With the new technology created by OpenAI, companies will be able to easily create:
This significantly reduces production costs and shortens project delivery times. For example, the presentation of a woman walking through the streets of Tokyo created with Sora showed an amazing level of detail and realism, opening up new perspectives for companies to create visually appealing content.
Source: OpenAI (https://cdn.openai.com/sora/videos/tokyo-walk.mp4)
The ability to generate dynamic scenes with multiple characters or objects, animate existing images, edit finished videos, or combine different graphic materials into a unified whole are just some of the features that make Sora a tool with great potential in the creative and business industries.
AI in video production offers companies significant benefits, such as time and resource savings, repeatable quality results, and increased final production value. Most AI video generators come with free plans or at least free trials so you can experiment before you commit.
The future of video AI in business is bright. More and more sophisticated AI video generators are already proving themselves in marketing, education, and customer communications. And the variety of them on the market promises a rapid evolution of available solutions.
The next natural step seems to be the creation of on-demand business AI videos tailored to the specific needs and preferences of the audience. As technology evolves, we can expect to see even more personalization and innovation in video production, opening up new opportunities for businesses around the world.
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Author: Robert Whitney
JavaScript expert and instructor who coaches IT departments. His main goal is to up-level team productivity by teaching others how to effectively cooperate while coding.
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