Zofia Lipska

5 tips for creating captivating YouTube thumbnails

When you create video marketing, you certainly focus on several elements: an emotion-inducing script, the visual appeal of the video,…

2 years ago

What is brand equity and how do you build it?

A brand is an element that identifies a company and builds its competitive advantage in the market. How consumers perceive…

2 years ago

5 top tips to improve your online reputation

Until recently, decisions of all kinds (personal, professional, etc.) were made mainly based on direct interactions and recommendations from people…

2 years ago

How to avoid micromanagement when working remotely?

What is the greatest concern of supervisors agreeing to have their employees perform their duties outside the office? Not surprisingly,…

2 years ago

5 tips for creating engaging TikTok ads that convert

If your main target audience is aged people (16-24), one of the main platforms you should use in your daily…

2 years ago

Benefits of creating a communication plan

Every company - regardless of industry - creates its message daily to customers, potential customers, business partners, employees, community members…

2 years ago

SEO and content marketing trends in 2023

How do we reach new users? What can we do to ensure that a potential customer ends up on our…

2 years ago

How to write an effective case study?

Customer reviews on the website, product or service feedback shared on social media, ratings given to the brand on external…

2 years ago

6 most common presentation mistakes to avoid. How to give a killer presentation?

What is one of the most useful competencies to have both at school and at work? Undoubtedly, these are effective…

2 years ago

Top-quality customer service on social media. 4 tips and tricks for the e-commerce industry

Undoubtedly, the advent of social media, such as Facebook, Instagram, LinkedIn, and TikTok, has made it much easier for businesses…

2 years ago

3 email marketing platforms

Social media advertising campaigns, direct contact during industry events, offering educational materials to increase knowledge and awareness - these are…

2 years ago

What is post-omnichannel marketing?

A clothing company sends a customer a text message with a special offer when they are in the neighborhood. A…

1 year ago