Midjourney v6. Innovations in AI image generation | AI in business #112

How to use Midjourney’s capabilities in business?

If you want to visualize your ideas instantly, without hiring graphic designers and waiting for projects to be finished, Midjourney v6 is one of the most interesting AI tools on the market. It allows you to create quickly and efficiently:

• prototypes,
• product visualizations,
• conceptual materials.

One of the best examples of using Midjourney is when a tech startup wants to present a vision of its future product to investors. All it takes is a few well-worded prompts, or text cues for artificial intelligence, and Midjourney will generate a series of images to see the idea in all its glory.

Another application is the creation of marketing and advertising content. Instead of relying on photo shoots, you can base your visual communication on unique and eye-catching images created directly for your needs:

• advertising campaigns,
• promotional materials,
• product packaging.

Midjourney plays a key role in helping to align the look and feel of a product with the client. It allows you to quickly experiment with different styles, compositions, and techniques in real time.

Source: Midjourney, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

How does Midjourney work?

Midjourney creates visual representations based on textual user instructions called “prompts”. It relies on a complex neural network trained on millions of image and text examples to recognize patterns and connections between words and visuals.

Communication with Midjourney is done via Discord, where users send their prompts and the tool generates the corresponding images. Language models interpret the meaning of the user’s words and generate images based on these interpretations. A typical process looks like this:

1. The user enters a prompt, such as “A realistic portrait of an elderly woman in the Renaissance style, with accentuated facial details and rich colors.
2. Midjourney analyzes the prompt and generates four initial images according to the user’s instructions.
3. If the results are not completely satisfactory, the user can modify the prompt or add additional instructions to refine the desired result.
4. Midjourney takes into account the modified instructions and generates a new series of images.
5. This process is repeated until a satisfactory result is obtained.

Thanks to its advanced machine learning process and ever-growing database, Midjourney is able to create extremely realistic and detailed images that look like hand-made works by artists. What’s more, the tool is constantly evolving to better understand the language and generate better images.

Source: Midjourney, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

What’s new in Midjourney v6?

The latest version of Midjourney, known as v6, brings a number of innovations that significantly improve the capabilities of this powerful tool. Among the most important are easier and more natural prompting, the ability to create subtitles, even greater realism in the images created, and improved compositions.

Easier prompting

One of the key changes in Midjourney v6 is an improved language model that allows for more intuitive and precise formulation of prompts. In previous versions, it was sometimes difficult to get the desired results even with precise descriptions. The new version does a much better job of interpreting complex and descriptive prompts, making it easier to communicate the user’s vision.

For example, the prompt “…an old wooden ship with a sail in a bottle, lying on a wooden table in a deserted harbor, with sunset rays coming through a dusty window…” might have previously caused the algorithm difficulty. However, v6 Midjourney is able to understand and incorporate many details such as materials, lighting, perspective, and mood to generate images that perfectly reflect this descriptive instruction.

Source: Midjourney, prompt: Marta M. Kania (https://www.linkedin.com/in/martamatyldakania/)

Generating subtitles

Another major innovation in Midjourney v6 is the greatly improved ability to create captions and integrate them with the image. In previous versions, attempts to generate text often resulted in blurry text or a set of letters that roughly resembled words. Now Midjourney can place readable captions in a variety of styles and interesting fonts. This opens up new possibilities for creating:

• logotypes,
• ads,
• posters and other graphic materials using text.

Even more realistic images

Midjourney v6 also introduces improved image quality that brings it closer to the realism of photography. Improvements include:

• more natural lighting,
• more accurate texture reproduction,
• better preservation of proportions.

The results look extremely realistic and are often difficult to tell apart from a photo.

Better composition

In addition to increased realism, Midjourney v6 also promises improvements in image composition. One of the common pain points of previous versions was the unnatural placement of elements in a scene, making it obvious at first glance that something was “wrong” with the image. The new version handles the proportions and placement of objects better, creating more balanced and aesthetically pleasing compositions.

Limitations of Midjourney v6

Does this mean that there is no point in pursuing photography and that Midjourney v6 has reached perfection? Not really. Despite its many advantages and innovations, Midjourney v6 still has some limitations. Some are of a technical nature, such as the difficulty to access the tool, since it is necessary to register on Discord where you can prompt images. Others relate to the inability to fine-tune the results or to insert your own materials, such as product images, into the generated images.

The need to use Discord

Despite plans for a dedicated web and mobile app, for now Midjourney still works primarily through the Discord app. For novice users, this can be a bit of a hindrance, as they will need to master both Discord and the image creation tool itself.

The Midjourney web application is currently only available to paying users who have already generated more than 1,000 images.

Hindered work on results

Although Midjourney v6 does a better job of interpreting complex prompts, it can still have trouble maintaining details and elements when working on the same image. After a few modifications, the model may start to lose some aspects of the image, making it difficult to bring it to the desired state.

Modifications, such as changing the lighting or adding background elements, the figures or objects may begin to change and the composition may become blurred. After several iterations, the model may begin to lose some of the earlier details of the portrait itself, such as precise facial features or textures.

High costs for companies

While Midjourney offers a variety of subscription plans with reasonable pricing for individual users, the cost can quickly escalate for companies that need to generate hundreds or thousands of images per month for marketing campaigns or projects. Especially for advanced applications that require maximum resolution and quality, the price per image can reach several dollars, which can be a significant expense on an annual basis.

Source: Midjourney (https://docs.midjourney.com/docs/plans)

Restrictive rules for content generation

Midjourney, like other AI image generation tools, has a number of built-in restrictions and filters to prevent misuse of the technology. For example, there are restrictions on generating fake images of famous people or extremist or criminal content. While these restrictions have legitimate ethical and legal reasons, they can also act as a barrier to some creative ideas. The detailed provisions of Midjourney’s privacy policy can be found here: https://docs.midjourney.com/docs/privacy-policy. Meanwhile, you can find the terms of use, which should be checked regularly, especially for commercial use of images generated by Midjourney, at this link: https://docs.midjourney.com/docs/terms-of-service.

Summary

Midjourney v6 is the next step in creating AI images that are indistinguishable from photographs. It offers a number of innovations that improve the quality, realism and capabilities of this tool. Easier and more natural prompting, the ability to create readable captions, increased image realism, and better composition are just a few of the key improvements that make this version extremely attractive to businesses, artists, and creators.

However, like any technology, Midjourney v6 is not without its limitations. The need to use Discord, the difficulty of accurately editing images, periodic logic errors, high costs for companies, and restrictive rules for creating content are all aspects to consider before deciding to use this tool.

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