Building a website with AI | AI in business #98

The solution could be to use one of the AI website builders. In this article, we are going to discuss how these applications work, present the step-by-step process of creating a website with AI, and recommend the best tools on the market. Let’s dig right in!

What should be on the company’s website?

Before we move on to discussing AI website builders, it is worth considering what elements a well-designed corporate website should contain.

• Key information about the company – the website must contain basic information about the brand, its history, mission, and values. In this way, customers will have a better understanding and knowledge of the company’s nature,
• Presentation of products and services – the heart of the site is, of course, the offer, and customers should have easy access to information about products, their descriptions, technical parameters and prices,
• Contact information – phone, email, contact form, address details – whatever the customer’s preferred method of contact, it all needs to be easily accessible to site visitors.

Building a website with AI

How can you use AI to build your website? The whole process consists of a few basic steps:

1. Creating an account and answering questions from AI. To start building a website, you must first create an account with your chosen AI website builder. Typically, at this stage, the bot will ask you a few questions about your business – its name, industry, location, etc. This will allow you to tailor the site design to your needs.
2. Choosing a template and colors. The next step is to select one of the available graphic templates and color palettes. AI tools can automatically select a color scheme that matches the industry and nature of your business. However, you can also experiment on your own and choose colors as you see fit.
3. Customizing content elements. Next, it’s a good idea to check and, if necessary, correct the texts automatically generated by AI based on the answers you provided earlier. This is especially important if the texts on the site will be in a language other than English. It’s worth adding a unique description of the company in the “About Us” section, adding additional details to product or service descriptions, or correcting typos or unclear wording in the texts.
4. Completing missing elements. As a final step, it’s a good idea to carefully review the site and make sure it contains all of the most important elements. For example, check whether the company’s contact information is there, whether the offer section contains product images with descriptions and prices, and so on. If necessary, you can easily add missing content using the tool’s editing features.

Once you have completed the above steps, your site should be ready for publishing. The whole process usually takes no more than half an hour, but it all depends on the complexity of the project and the number of elements.

Top AI website builders

There are more and more applications on the market that offer the possibility to quickly build websites with AI. Which tools deserve your attention and recommendation? Below we present three of the most interesting options.

Bubble.io

Bubble is currently one of the most promising tools for building websites and mobile applications without programming knowledge. Its main advantages are:

• integration with ChatGPT and DALL-E – this allows users to leverage the best available AI models directly during site development to help build site functionality,
• automation of processes on the site – with the ability to set trigger events and loops.

However, Bubble has also some drawbacks. The main one is common to most template-based AI tools: it’s the limited functionality for designing the layout of websites.

Nevertheless, Bubble is great, for example, for creating a company’s online business card, a prototype of a SaaS application, or even a social network, which can later be improved and developed traditionally.

Source: Bubble (https://bubble.io/)

Wix

More than 900 free templates to customize are a huge advantage of Wix. With them, even a person without graphic skills and technical knowledge can easily create an aesthetically pleasing website that fits the nature of their business.

The templates already include ready-made navigation elements, bars, and graphic accents, so the user only needs to add content and photos.

The Wix ADI feature, which is the automatic generation of websites by AI based on user preferences, is another benefit of this platform. All it takes is to answer a few questions like “What kind of site do you want to create?” or “What colors do you prefer?” to get a website ready for further editing.

In turn, built-in advanced features for online stores or marketing tools are a huge advantage for entrepreneurs, who can use Wix not only to easily and quickly launch their website but also to effectively promote and sell their products on it.

Unbounce

In its 2022 report, Unbounce states that landing pages created with its tool have an average 37% higher conversion rate than similar pages created in competitors’ builders.

In practice, this means, for example, that if you previously managed to get 1,000 leads or customers from a campaign targeting 100,000 Internet users, you can expect up to 1,370 conversions using Unbounce with a similar advertising budget.

The company emphasizes that its AI-based tool allows users to create dedicated landing pages twice as fast. Proprietary features such as Smart Copy and Smart Traffic automatically generate customized ad content and optimize the user path to maximize conversion rates.

So if you are an online marketing specialist who creates campaigns to promote products and services online on a daily basis, Unbounce can significantly speed up and simplify your work.

Source: Unbounce (https://unbounce.com/)

Summary

AI website builders can help you launch your website without hiring a programmer. With Bubble.io, Wix, or Unbounce, anyone can publish a simple but professional website on the web in an hour or two. However, you should be aware of some limitations of such tools.

First, the possibilities of building pages with AI and the scope of their features are usually severely limited compared to pages written in code. Second, the quality of AI-generated content automatically still lags behind texts created by humans. Nevertheless, it seems that as technology develops, AI-based sites will play an increasingly important role in creating an online presence for brands.

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