Diary studies in the UX research process - what are they and what information can they provide to researchers? Read…
What are focus groups in the context of user experience research? Read this article to get familiar with this research…
Read our article and learn some interesting facts about ethnographic research in UX. In it, we describe what ethnography and…
Survey research is a well-established, popular UX research method. In this article, you’ll learn about their benefits and limitations and…
Do you know a UX research method called card sorting? Today, we will tell you how card sorting can come…
Discover the differences between evaluative, generative as well as exploratory research. With this article, we begin another series of posts…
How to conduct usability tests? Before we get to the answer to this question, we'll explain what usability tests are…
Preference testing is a popular UX research method. The key to its success lies in its good understanding and careful…
A/B testing is an excellent research method for testing two alternative versions of a given solution at the same time.…
Every company has a certain personality, thanks to which we can set it apart from other businesses. It usually refers…
It has been believed that you can read a lot from a person by observing the behavior of their eyes.…
Do you know what the so-called tree testing is? Read our article, in which we introduce you to this method.…