Choosing between a service-based and a product-based company is one of the most important decisions you will have to make…
Although mission, vision, and values are sometimes difficult to grasp in the everyday entrepreneurial reality, they are central to the…
Along with the development of technology, distribution channels have undergone an evolution that has had a huge impact on the…
If a product does not meet a market need, no one will buy it. It is obvious. It must be…
What is a pricing policy? Why is it so important in every organization? How to approach the pricing of products…
Simply put, storytelling is telling a story. In the context of marketing, it’s telling a story about a brand. So…
One of the factors that helps not only to attract better customers but also to retain them for a longer…
Creating new products is a process. It takes vision, time, and preparation. And to avoid getting lost along the way,…
Entering new markets can be a good strategic move that benefits a company. It is also a risky endeavor. How…
If you're not yet operating online, it might be high time to take the first step into the digital world,…
Creativity is not just an individual trait. It is also a process that can be managed and developed within the…
First of all, do low prices from competitors actually pose a problem? And if so, how to deal with them?…