Every salesperson, when preparing for a meeting with a customer, thinks about how to lead the conversation to achieve the desired goal. Analyzing various possibilities, they usually reach for popular sales techniques, which nowadays are based primarily on building a relationship with the customer. Below are the 4 best sales methodologies we have selected. Read on to find out more.
Without a doubt, it should be stated that the method of negotiating with a potential customer should be tailored to the offered product or service, as well as the specific needs of the business, target group or industry in which you operate. One method of selling will work great in a particular industry (e.g., cosmetics), but will be completely inadequate for another (e.g., construction), where the customer and the offered products are completely different.
Using the right sales methodologies – regardless of the company, industry or end user – allows you to achieve the desired effect. It is for this reason that it is worthwhile to learn about the most popular ones and choose the method that is most appropriate in a given situation.
The concept of SPIN selling was first used in Neil Rackham’s book in 1988. He created the method based on more than 35,000 sales calls made during his career. The SPIN Selling method is based on four categories of sales questions, each of which plays a key role in the sales process:
The above technique is used by advanced salesmen and works great for large companies focused on big transactions.
In the RAIN methodology, there are four key elements to carry out the sales process:
The RAIN method works well in situations where you want to complete the sales process quickly.
The SNAP selling technique includes these four basic components:
SNAP selling focuses on building a relationship with the customer. Using this method requires a good understanding of how consumers think and make purchasing decisions.
This sales model is considered by many to be revolutionary because it differs from the others. The salesperson abandons asking the customer questions, and focuses on building their personal brand. Challenger sale includes 3 phases of the sales process:
This method was created for B2B salespeople and works well for them.
Although the number of sales methodologies is unlimited, it is clear that each of the strategies outlined above seeks to achieve the same goal – to influence the consumer in such a way that they decide to use the offered product or service. Modern methodologies assume that such a goal can be fulfilled through communication focused on the customer, their motivations and frustrations, and the problems they would like to solve. Thus, the sales technique should be tailored to the buyer’s personality and their situation. A personalized approach – this is the cornerstone of modern sales processes.
Read also: How to create a sales forecast?
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Author: Andy Nichols
A problem solver with 5 different degrees and endless reserves of motivation. This makes him a perfect Business Owner & Manager. When searching for employees and partners, openness and curiosity of the world are qualities he values the most.
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