Blog: PR

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How to approach PR in a small to medium-sized business? 6 effective tips

If you think that PR is only a domain of big corporations, it means that you haven’t realized yet what small and medium-sized companies can […]

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Social proof in marketing – best practices and examples

Robert Cialdini, a renowned psychologist and author of Influence: Science and Practice, has shown that people who make uncertain choices are much more likely to […]

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